Analytics
How metrics are defined, where numbers disagree, and how to read a funnel or a retention curve without fooling yourself.
This category covers the mechanics of measurement: what a visitor is, why sessions differ between tools, how to build a funnel that survives scrutiny, and how to spot bot traffic before it skews a decision. Every article uses the same sample dataset you see in the product, so you can reproduce the reasoning in your own workspace.
Articles in Analytics
2 articles
Why UV never matches between tools, and how to read funnels anyway
Two tools on the same site will print two different visitor counts. That is not a bug. Here is where the gap comes from and a checklist to reconcile it.
Read moreThe five funnel analysis mistakes that hide your real drop-off
A funnel is the simplest report in analytics and the easiest to get wrong. Five mistakes we see in almost every new workspace, and the routine that avoids them.
Read moreOther categories
Each category answers a recurring question we hear from customers. Start with the one closest to your job.
Growth
AARRR, experiments and how to pick the one stage worth fixing first.
1 articleOperations
Running a site day to day: cookieless tracking, migrations, consent and performance.
2 articlesChat
Proactive invites, translation and turning support conversations into conversions.
2 articlesProduct
What shipped, why we built it that way, and how to turn it on.
1 articleAI crawlers
GPTBot, ClaudeBot, PerplexityBot: who fetches your pages, what the files say and what comes back.
2 articles