Website analytics Know every visitor — where they came from, what they read, why they left.
Simple website analytics. Live visitors, sources, pages and funnels on one screen. Humans and bots are counted separately, so the numbers stay honest.
- Cookieless analytics
- About 2 KB
- SPA tracked automatically
- Data in 1 minute
Visitors
48,213
▲ 12.4%
Pageviews
162,940
▲ 8.1%
Bounce rate
38.2%
▼ 2.3 pts
Live now
128
humans only
Visitors · daily
This periodPreviousTop sources
The reports you need, ready when you open it
Twelve views from day one. Nothing is locked behind a paywall — paid plans add volume, retention and team seats.
See who is on your site right now
A live list of humans — page, source, country and time on page. When someone stalls on checkout, you can start a chat from the same screen.
- Humans only by default — bots stay out
- Live map of where visitors are
- One click opens chat with full context
Live visitors
128
Live visitors · 128
humans only- US/shirts/linenChatGPT0:42
- DE/checkoutGoogle Ads3:12
- FR/cartDirect1:05
- GB/Google0:18
- JP/shippingNewsletter2:01
- NL/checkoutMeta Ads0:37
Every visit has a trail
Search, social, direct, ads and referrals — plus AI assistants as their own channel. UTM campaigns and landing pages sit next to the same numbers.
- ChatGPT, Perplexity and others on a dedicated line
- UTM source / medium / campaign
- Landing-page conversion next to the channel
- Search 38%
- Direct 24%
- AI assistants 11%
- Ads 16%
- Other 11%
Which pages bring people in — and which lose them
Entry pages, exit pages, 404s, site search, outbound clicks and downloads. High exit rates are highlighted so you know where to look first.
- Content decay flags pages that used to rank and now slip
- 404s with the referrer that sent people there
- Downloads and outbound links as first-class events
| Page | Visitors | Views | Avg. time | Bounce | Exit |
|---|---|---|---|---|---|
| / | 18,402 | 24,118 | 1m 12s | 41% | 28% |
| /pricing | 9,286 | 12,471 | 2m 04s | 26% | 19% |
| /blog/ga4-alternative | 7,654 | 8,910 | 3m 48s | 62% | 55% |
| /features | 5,811 | 7,402 | 1m 51s | 33% | 22% |
| /docs/install | 4,377 | 6,188 | 4m 20s | 18% | 31% |
| /checkout | 2,683 | 3,149 | 2m 36s | 12% | 46% |
From visit to conversion, every step in view
Goals, funnels, paths and retention use the events you already collect. Need formulas, segments and SQL? Open product analytics.
Checkout funnel · 30 days
7-day windowProduct
2,400
Cart
1,248
Checkout
674
Paid
508
The visitors you see are people
Five detection layers and 197+ built-in rules split search engines, AI crawlers and scrapers from humans. We do not claim 100% accuracy — false positives can be marked as human.
- 01User-agentKnown bots and AI crawlers by name
- 02HeadersMissing or impossible client hints
- 03Client signalsNo JS, no interaction, headless traces
- 04ASN / IPHosting and scraper networks
- 05RateBursts no person could produce
Visits · last 14 days
AI content ledger
This month GPTBot read 1,204 pages and sent 412 visitors back. ClaudeBot read 880 and sent 41. You can see who takes — and who pays you back.
Crawl health & compliance
Compare robots.txt and llms.txt with what actually crawled you. Evidence for blocking, not a promise that robots.txt is enforced.
- Built-in bot rules
- 197+
- Built-in bot rules
- Detection layers
- 5
- Detection layers
- Cookie required
- 0
- Cookie required
Slow pages and broken scripts cost conversions
Real-user performance and error tracking from the same snippet — no second tool to install.
- Core Web Vitals (LCP, INP, CLS) at p75 by page
- Slowest pages and templates first
- JavaScript, resource and API errors with affected sessions
- Rage clicks on buttons that do not respond
Core Web Vitals · p75
LCP
2.1 s
GoodINP
240 ms
Needs workCLS
0.04
GoodSlowest pages · LCP
Errors · last 7 days
- TypeError: total is missing/checkout312 sessions
- Failed to load app.js/blog/*48 sessions
- POST /api/cart · 504/cart27 sessions
- Rage clicks · "Pay now"/checkout61 sessions
Content and search performance, side by side
Connect Google Search Console and Bing Webmaster for clicks, impressions and position. Bind Baidu Webmaster to push new URLs — Baidu has no performance API.
- Google Search Console and Bing Webmaster in one view
- Queries, pages, countries and devices
- Content decay alerts for pages losing traffic
Pages · position × CTR
Bottom-right: ranks in the top 10 but CTR is below median — rewrite the title and description first.
Send the numbers without sending a login
Public share links
A branded (or white-label) report anyone can open.
Weekly / monthly reports
Email a snapshot on a schedule. Paid plans.
Alerts
Email and webhook on Pro; WeCom, DingTalk and Feishu on VIP.
CSV & API
Export tables or pull events. Free plans included.
Why teams switch to TapCub
| TapCub | Google Analytics 4 | Traditional stats tools | |
|---|---|---|---|
| Cookie banner required | No | Usually yes | Often yes |
| Time to first report | About 1 minute | Hours to days | Hours |
| Humans vs bots on separate lines | Yes | Limited | Varies |
| AI crawler ledger | Yes | No | No |
| Live chat on the same snippet | Yes | No | No |
| Free plan | 10 sites · 500k events | Yes, with ads | Usually a low cap |
Category comparison based on publicly documented product behaviour. Not a legal claim about any vendor.
The same project can take an app and a mini-program
App analytics
New, active, retention, versions and crashes for iOS, Android, HarmonyOS, Flutter and React Native.
Mini-program analytics
WeChat, Alipay and Douyin scenes, shares and retention in one console.
One line of code. Data in a minute.
Analytics and live chat share the same snippet. Turn chat on later — nothing to install twice.
- 1Sign upFree, no credit card. Email or Google.
- 2Add a website, app or mini-programEach one gets its own site key. Up to 10 on the free plan.
- 3Paste the snippetBefore </head>, or via a plugin for WordPress, Shopify and Webflow.
<!-- before </head> · analytics + chat -->
<script async src="https://app.tapcub.com/w.js" data-site="SITE_KEY"></script>SDKs and APIs
About 2 KB gzipped, loaded asynchronously — it never blocks your page.
Questions about website analytics
Still have a question?
Chat with the team behind TapCub — we usually reply within a few hours on business days.
How is this different from Google Analytics?
TapCub is cookieless, about 2 KB, and counts humans and bots on separate lines. You see the first numbers in a minute, usually without a consent banner for analytics in its default mode. Product analytics and live chat sit on the same account if you want them — they are not required.
Will it slow the site or hurt SEO?
The script is about 2 KB gzipped and loads asynchronously. It does not inject cookies or block rendering. Search engines are classified as bots so they never inflate human reports.
Does it track single-page apps?
Yes. History changes and most client-side navigations are captured automatically. You can still send named events when a business action needs a stable name.
How are bots identified?
Five layers — user-agent, headers, client signals, ASN and rate — plus 197+ built-in rules. Accuracy is not 100%; you can mark a false positive as human. AI crawlers get their own ledger.
Can I import history from another tool?
Data collected by another analytics tool is not imported into TapCub reports — they start on the day you install. Server-side events can be sent through the server API, and every report can be exported as CSV.
How long is data kept?
Free keeps analytics for 6 months, Pro for 12 months, VIP for 24 months. Chat history has its own retention. See the pricing page.