Terms of service
The rules for using TapCub Analytics, Insights and Chat: accounts, acceptable use, subscriptions and payment, data retention, liability and termination.
Last updated Effective
1. Definitions and scope
These Terms of Service ("Terms") govern your use of TapCub (the "Service"). The Service includes the console at app.tapcub.com, the tracking script and SDKs, the chat launcher and widget, the hosted chat page at app.tapcub.com/c/{siteKey}, the server APIs, the documentation site and this website. By creating an account, installing the script or clicking "I agree" you accept these Terms. If you accept on behalf of a company, you confirm you are authorised to bind it.
- "Account" means the registered account you sign in with, including every member you invite into it.
- "Site" means a website, app or mini-program you register in the console. Each Site receives its own site key.
- "Visitor" means a person who browses a Site, or who opens a chat on it.
- "Member" means a person you invite into your Account, in any role, including the agent-only role used by Chat.
- "Analytics" and "Insights" mean the website analytics and product analytics capabilities billed under an analytics plan. "Chat" means the live chat capabilities billed under a separate chat plan.
- "Visitor Data" means data collected from Visitors on your Sites. "Account Data" means data about you and your Members.
These Terms apply to every plan, including the free plans. Enterprise customers with a signed agreement are governed by that agreement where it differs from these Terms.
2. Accounts and eligibility
You must be at least 16 years old, or the age of digital consent in your jurisdiction if it is higher, and you must give accurate registration details. One person holds one Account. Additional accounts created to get around plan quotas or to earn referral rewards may be removed together with any rewards they produced.
You are responsible for everything that happens under your Account: keep your password private, turn on multi-factor authentication where available, and remove Members who no longer need access. Tell us promptly at [email protected] if you believe your Account has been compromised. We may ask you to verify your identity before we act on account-related requests.
Members act on your behalf. Roles limit what a Member can see — for example an agent-only Member sees the chat inbox but not analytics — but you remain responsible for how your Members use the Service.
3. Acceptable use
You may only add Sites that you own or that you are authorised to operate on behalf of the owner. You agree not to use the Service to:
- collect sensitive personal data from Visitors without a lawful basis — this includes health information, financial account numbers, government identifiers and precise geolocation;
- send unsolicited messages through Chat, impersonate another person in a conversation, or hide that an AI is replying when the Service marks it as such;
- generate artificial traffic, conversations, check-ins or referrals in order to obtain quota, points or free upgrades;
- probe, load-test, scrape or attack the Service, or circumvent rate limits and bot filters;
- resell or white-label the Service beyond what your plan explicitly allows, or use it to build a competing service;
- upload malware, unlawful content, or content that infringes a third party's rights.
We may suspend a Site or Account that breaches this section. Where it is practical and safe to do so, we notify you first and give you a chance to fix the problem.
4. Subscriptions and payment
Analytics and Chat are sold separately. Each has a Free, Pro, VIP 1 and VIP 2 plan; the current limits (sites, monthly events, retention, members, agents, conversations, AI calls and so on) are those shown on the pricing page at the time you buy. Prices are in US dollars. Annual billing is discounted compared with twelve monthly payments.
We accept payment by card through Stripe, by PayPal, by Alipay and by WeChat Pay. Payments are processed by those providers; we do not store card numbers. Subscriptions renew automatically at the end of each billing period where the payment method supports it; where it does not, we remind you before your plan expires. Taxes such as VAT or GST may be added where the law requires.
Plan changes take effect immediately. Upgrades are charged pro rata for the remainder of the period; downgrades apply from the next billing date. If a payment fails, we retry and notify you; if it still fails, the plan expires as described in section 6.
Refunds. You may request a full refund within 7 days of a paid plan first becoming active, provided the Account has not used capabilities beyond the free plan during that time. After 7 days, or once paid capabilities have been used, fees are non-refundable except where consumer law in your jurisdiction says otherwise. Refunds go back to the original payment method.
5. Free plans and earned Pro time
The Free plans are real plans, not trials: they do not expire and you are never required to add a payment method. We may adjust their limits, but we announce changes to free limits at least 30 days in advance.
You can earn Pro time without paying. The current rules are shown in the console and summarised here:
- Referrals: when someone you invite registers and their first Site records 100 events, you receive 10 days of Pro. Referral rewards are capped at 12 months in total.
- Traffic milestones: a Site that records 100,000 or more human events in a calendar month earns 30 days of Pro.
- Points: daily check-in earns 5 points; 500 points can be exchanged for 30 days of Pro and 200 points for an extra 100,000 events in the current month. The same points also apply to the Chat Pro plan.
Earned time is personal to your Account and cannot be sold or transferred. Rewards obtained through artificial traffic, fake referrals or multiple accounts are void, and we may remove the rewards and the Accounts involved.
6. Quotas, data retention and plan expiry
Quotas. When a Site reaches its monthly event quota, further events in that month are dropped and are not recoverable. Counters reset on the first day of each month. When a Chat plan reaches its monthly conversation quota, new conversations are degraded as described on the pricing page. Your Site itself is never affected: the script and widget fail silently.
Retention. Analytics data is kept for the period of your plan — 6 months on Free, 12 months on Pro and 24 months or more on VIP plans. Chat conversations are kept for 30 days on Free, 90 days on Pro, 180 days on VIP 1 and 12 months on VIP 2. Data older than the retention period is deleted automatically. You can choose a shorter retention per Site at any time.
Expiry. When a paid plan expires and is not renewed, the Account returns to the Free plan. For 30 days after expiry, data beyond the Free limits remains available read-only so you can export it or renew; after that, it is trimmed to the Free retention and limits. You can export analytics data and chat transcripts from the console at any time while they exist.
7. Your data and our role
Visitor Data collected from your Sites belongs to you. You are the controller of that data and decide why and how it is collected; we act as your processor and handle it only to provide the Service, as described in the privacy policy. A data processing agreement with a list of sub-processor categories is available on request.
You are responsible for your own notices to Visitors and for any consent your jurisdiction requires. Analytics is built so that it can run without a cookie banner; whether that is sufficient for your Site depends on what else you run on it. Chat collects what Visitors type, which is personal data by nature regardless of cookies; the chat privacy page explains what that means for you.
We may use aggregated, de-identified usage statistics — for example "how many Sites use funnels" — to operate and improve the Service. We never sell Visitor Data, never use it for advertising and never use conversation content to train AI models.
8. Intellectual property
The Service, its software, documentation, designs and the TapCub name and logo belong to us or our licensors. You receive a limited, non-exclusive, non-transferable right to use them as part of the Service for as long as your Account is in good standing. You may not copy, modify or reverse-engineer the Service except where the law expressly allows it.
The "Powered by TapCub" marks on the chat widget and shared reports may only be removed on plans that include white-label. Feedback you send us may be used to improve the Service without obligation to you.
You keep all rights in your Sites, your knowledge-base content and your conversations. You grant us only the licence needed to store, process and display them within the Service.
9. Third-party services and integrations
The Service connects to third parties you choose: payment providers, ad platforms whose click IDs we read, notification channels, search consoles and build-your-site platforms. Your use of those services is governed by their own terms. We are not responsible for their availability, their data practices or changes they make to their APIs.
AI features — translation, suggested and automatic replies, event naming, natural-language questions — are produced by third-party language models. The output may be wrong. You decide whether to show automatic replies to Visitors and you remain responsible for what your Site says to them. The Service always marks AI replies as AI and lets a Visitor ask for a human.
10. Disclaimer of warranties and limitation of liability
The Service is provided "as is" and "as available". We do not promise that it will be uninterrupted, error-free or that statistics will be complete or exact; counts depend on browsers, ad blockers, network conditions and the rules we use to separate humans from bots. Unless we have agreed a service level in writing, we make no availability commitment.
To the fullest extent permitted by law, our total liability for all claims arising out of or related to the Service in any twelve-month period is limited to the fees you paid us in the twelve months before the event giving rise to the claim. We are not liable for indirect, incidental, special or consequential losses, including lost profits, lost revenue attributed to analytics figures or to conversations, or loss of data that you could have exported.
Nothing in these Terms excludes liability that cannot be excluded by law, including liability for fraud or for death or personal injury caused by negligence.
11. Suspension and termination
You may delete your Account from the console at any time. Deleting an Account cancels all subscriptions; prepaid periods are not refunded except as described in section 4.
We may suspend or terminate an Account that breaches these Terms, that has not paid, or that creates a security or legal risk for the Service or other customers. Where practical, we notify you first. We may also terminate for convenience with 30 days' notice, in which case we refund any prepaid period you have not used.
After termination, data is retained for 30 days so you can export it, then deleted from production systems and, within a further period, from backups. We keep records required by tax or accounting law for as long as that law requires.
12. Changes to the Service and to these Terms
We improve the Service continuously and publish what changed on the changelog. We may add, change or remove features. If we remove a feature that a paid plan depends on, or materially reduce a plan's limits, we give at least 30 days' notice.
We may update these Terms. Material changes are announced by email or in the console at least 14 days before they take effect; the "Last updated" date at the top of this page changes at the same time. Continued use after the effective date is acceptance. If you do not agree, stop using the Service and delete your Account before that date.
13. Governing law and disputes
These Terms are governed by the laws of the place where the TapCub operating entity is established, without regard to conflict-of-law rules. Disputes are brought before the competent courts of that place, unless mandatory consumer protection law gives you the right to sue where you live.
Before going to court, please write to us. Most disagreements can be resolved within a few emails. If any part of these Terms is found unenforceable, the rest remains in force. Our failure to enforce a clause is not a waiver of it.
14. Contact
Questions about this document go to [email protected] or through the contact page. Plan details are on the pricing page; how we handle data is in the privacy policy.
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