Growth analytics The whole funnel on one board
48,213 visitors, 6,120 sign-ups, 42% week-1 retention, $86,400 revenue and 8.4% referral — the five AARRR stages with one metric each, goals against them, and an alert when one moves.
- AARRR with one metric per stage
- Goals with progress
- Product health score
- Alerts and subscriptions
A · Acquisition
48,213
Visitors
B · Activation
6,120
Sign-ups
C · Retention
42%
Week-1 retention
D · Revenue
$86,400
GMV
E · Referral
8.4%
Invited a friend
Daily revenue
This periodPrevious periodProduct health · 82
Activation and retention up; referral flat for three weeks.
GMV
$86,400
Orders
1,168
AOV
$74
LTV
$212
Five dashboards is zero dashboards
Three ways growth reporting breaks down, and how one board fixes them.
"Everyone has their own numbers"
Marketing counts sign-ups one way, product another, finance a third. The Monday meeting is about definitions.
One metric per stage, defined once, visible to everyone. The argument moves from "what is the number" to "what do we do".
"We set targets and never look again"
Quarterly goals live in a slide. Nobody notices they are off-track until the quarter is over.
Goals sit on the board with progress bars and a projection. The alert fires at 14 days off-track, not at the retrospective.
"We found out from a customer"
A broken checkout, a failed deploy or a campaign that stopped converting is discovered by support, days later.
Alerts on any metric — drop, spike, threshold or anomaly — to email, Slack, Telegram or a webhook, within the hour.
Five stages, one metric each
The board is deliberately narrow. Each stage gets one headline number, one definition and one thing to watch. Drill-downs are a click away; the summary is not negotiable.
- A48,213
Acquisition
Every visitor from web, app and mini-program, bots removed. The top of the board and the denominator for everything below.
Metric
Unique visitors · 30 days
Watch for
Growth driven by one paid channel with ROI under 1×
- B6,120
Activation
Sign-ups — the moment a visitor becomes someone you can talk to. For e-commerce, swap in first order.
Metric
Sign-ups · 30 days
Watch for
Activation rising while week-1 retention falls: cheaper, worse traffic
- C42%
Retention
Share of a week’s new users who returned the following week. Cohort details are in behavioral analytics.
Metric
Week-1 retention
Watch for
A flat curve that never plateaus — no habit is forming
- D$86,400
Revenue
Gross merchandise value in the window, with orders, average order value and LTV beside it.
Metric
GMV · 30 days
Watch for
GMV up on AOV alone while order count falls
- E8.4%
Referral
Share of new users who invited someone. 514 of 6,120 in the sample.
Metric
Invited a friend
Watch for
Referral flat while activation grows — the invite is hidden or late
Targets that live next to the numbers
Set a target on any metric for a month or a quarter. The board shows progress, the projection at the current pace and the gap, and tells you at day 14 whether you will make it.
- Goals on any metric, any segment, monthly or quarterly
- Projection from the current pace, not a straight line
- Alert when the projection falls below target
Example scenario: The Q3 goal is 9.5% visit → sign-up. On Sep 14 the projection reads 9.1%. The team ships the shorter sign-up form a week early and closes the quarter at 9.6%.
Goals · Q3
Sep 1 – Sep 30- Visit → sign-up rate9.6% / 9.5%101%
- Week-1 retention42% / 45%93%
- GMV$86,400 / $90,00096%
- Referral rate8.4% / 10%84%
Visit → sign-up rate · daily
Goals on track
2 of 4
Projected GMV
$89,200
▼ $800 short
$86,400 GMV, 1,168 orders, and where it came from
Revenue arrives from your order events — web, app, mini-program or server — and is split by channel, product and cohort. Average order value $74, LTV $212 on the sample profile set; 42% of GMV from repeat buyers.
- GMV, orders, AOV, refunds and net revenue
- Revenue by first-touch and last-touch channel
- Repeat vs first purchase, by cohort
Example scenario: Newsletter is 14% of sessions and 29% of revenue. Repeat buyers are 31% of customers and 42% of GMV. Both facts point the same way: invest in the people you already have.
GMV
$86,400
▲ 11.4%
Orders
1,168
▲ 8.9%
AOV
$74
▲ 2.3%
LTV
$212
▲ 4.1%
Revenue · daily
GMVRepeat buyersRevenue by first-touch channel
Orders per customer
1,168 ordersOne number for "is the product getting better?"
The product health score combines activation, retention, engagement depth and referral into a weighted index from 0 to 100. It is not a KPI to chase — it is the smoke detector that tells you which stage to open.
- Weighted index of four stage metrics, adjustable
- Trend per week with the component that moved
- Per segment or account for B2B
Example scenario: Health reads 82, up from 76. Activation and retention carried it; referral has been flat at 8.4% for three weeks and is now the component holding the score back.
82
Health
Weighted: activation 30 · retention 30 · engagement 25 · referral 15
▲ 6 vs last monthComponents
Weekly trend
- Week 3676
- Week 3779
- Week 3881
- Week 3982
Find out from the board, not from a customer
Rules on any metric: a drop or spike against the previous period, a threshold, or an anomaly against the seasonal baseline. Delivered to email, Slack, Telegram or a webhook. Scheduled reports send the board itself.
- Drop, spike, threshold and anomaly rules
- Email, Slack, Telegram, webhook
- Daily or weekly report subscriptions, per segment
Example scenario: At 09:40 the checkout conversion alert fires: −38% against the previous hour. The payment provider is returning errors on one card type. Fixed by 10:15; 23 orders affected instead of a day’s worth.
Recent alerts
- Checkout conversion −38% vs previous hourToday 09:40 · payment errors on one card typeSlack
- Week-1 retention goal projected 93%Sep 14 · 14 days off-trackEmail
- GMV daily record · $3,780Oct 1 · +22% vs previous bestTelegram
Rules
- Checkout conversion dropΔ < −25% · 1 h
- Goal off-trackprojection < target · 14 d
- Revenue anomaly> 3σ vs baseline
Subscriptions
- Growth board · weeklyMondays 08:00 · 6 recipientsEmailPDF
- Revenue · daily07:30 · #growth channelSlack
Email · Slack · Telegram · Webhook
Sample dataStart from your industry’s board
Ten industry templates set the five stage metrics, the goals and the alert rules that make sense for the business — e-commerce measures first order, SaaS measures activation, media measures subscriptions. Eleven solutions once cross-border is included.
Three teams, one board each
Example scenarios built on the sample data above.
Protect the quarter
GMV target $90,000; mid-month projection $89,200.
- Goal with projection on the board
- Revenue by channel: Newsletter 29%
- Alert on checkout conversion
Result: An extra newsletter issue to the loyal segment closes the gap; the checkout alert catches a payment outage the same week.
Find the stage that stalled
Sign-ups up 18%, revenue flat — somewhere between the two the growth is leaking.
- AARRR: activation up, week-1 retention down to 42%
- Health score: retention component falling
- Cohorts in behavioral analytics
Result: Cheaper acquisition brought worse-fit users; the paid channel with 0.8× ROI is paused and retention recovers.
Make referral visible
The invite feature existed; nobody knew whether it worked.
- Referral stage: 8.4%, flat 3 weeks
- Goal: 10% by quarter end
- Alert when the weekly rate moves ±2 pp
Result: The invite prompt moves to the order confirmation page; referral reaches 10.2% in five weeks.
Growth analytics questions
Still have a question?
Chat with the team behind TapCub — we usually reply within a few hours on business days.
Can I change what each AARRR stage measures?
Yes. Each stage has one metric you choose — sign-ups or first orders for activation, week-1 or day-7 for retention. Industry templates set sensible defaults; the definition is shown on the board.
Why is the funnel smaller than the acquisition number?
Acquisition counts all 48,213 visitors. The checkout funnel starts at the 2,400 who viewed a product. The board summarizes the whole audience; funnels follow one journey.
How is the health score calculated?
A weighted index of activation, retention, engagement depth and referral, 0–100. Default weights are 30/30/25/15 and can be changed. It is a smoke detector for which stage to open, not a target in itself.
What can trigger an alert?
A drop or spike against the previous period, a threshold, a goal projection falling below target, or an anomaly against the seasonal baseline. Delivery is email, Slack, Telegram or webhook.
Is the growth board on the free plan?
Yes, with 6 months of data retention. Pro keeps 12 months and adds more alert rules and subscriptions; VIP keeps 24 months or more. See pricing.