The segment “bought twice, gone 30 days” was a two-minute build. The win-back mail went to 1,284 people and the next Monday the same table showed who came back.
RT
R. T.
Growth lead · DTC store
For growth & operations What moved activation this week?
Acquisition, activation, retention, revenue and referral stay on one board. When a number moves, the people behind it are one click away, and the next campaign can target exactly them.
Questions you answer every day
- Which stage of AARRR moved this week, and in which direction?
- Did the Sep 22 cohort retain better after the onboarding change?
- Who bought twice but has not visited in 30 days?
- How much revenue came from referred users this month?
A · Acquisition
48,213
Visitors
B · Activation
6,120
Finished onboarding
C · Retention
42%
Week-1 return
D · Revenue
$86,400
Order revenue
E · Referral
8.4%
Invited a friend
Activated users · 14 days
This periodPreviousSep 18Sep 25Oct 1
What moved this week
vs last weekThe daily friction
Three reasons the weekly review takes a day to prepare
Growth work is a loop: notice, explain, act, check. Each break in the loop is a tool boundary.
Five reports, no story
Traffic in one tab, activation in another, revenue in finance’s sheet. The “why” is assembled by hand every Monday.
Segments that cannot leave the chart
You can see that repeat buyers lapsed. You cannot hand that list to a campaign without an export and a VLOOKUP.
Every business names its funnel differently
A SaaS team says activation, a store says first purchase, a school says trial class. Generic tools make you define all of it from zero.
Numbers you report
The AARRR board in four numbers
Shared sample data used across the site, so the growth board and the industry pages agree.
- Visitors this month
- 48,213
- Visitors this month
- Entered → finished the funnel
- 2,400 → 508
- Entered → finished the funnel
- Order revenue
- $86,400
- Order revenue
- Users who referred
- 8.4%
- Users who referred
Sample data. Revenue comes from purchase events on the order ledger, not browser estimates.
Built for growth
Five loops a growth team runs every week
Each block is one part of the loop: notice, explain, act, check. All of them read the same person and the same events.
AARRR on one board, with the health score
Acquisition through referral as five stages, each with the metric your business actually uses. The template sets the defaults; you can rename any stage.
- Stage metrics mapped from the industry pack (signup, activation, payment, share)
- Week-over-week change per stage, with the people behind each change
- Product engagement score: adoption, stickiness and growth in one number
Stage conversion · this week
Of previous stage82
Engagement score · 82
- Adoption42%
- Stickiness28%
- Growth12%
Cohorts that show whether a change stuck
Group users by the week they arrived and read how each group behaves afterwards. A real improvement is a brighter row that stays bright.
- Cohort by signup, first purchase or any event
- Return defined as any visit, or a specific action like a second order
- Compare two cohorts side by side, or one cohort against a segment
Example scenario: Onboarding changed on Sep 19. The Sep 22 cohort returned at 58% in week 1 against 46% before. Three weeks later it still held.
Week-1 to week-4 return by signup week
| Cohort | Users | W0 | W1 | W2 | W3 | W4 |
|---|---|---|---|---|---|---|
| Sep 1 | 1,840 | 100% | 46% | 38% | 33% | 31% |
| Sep 8 | 2,012 | 100% | 49% | 41% | 36% | |
| Sep 15 | 1,966 | 100% | 52% | 44% | ||
| Sep 22 | 2,130 | 100% | 58% |
Segments you can act on today
Combine events, properties and time: “bought twice, no visit in 30 days, came from Newsletter”. The segment stays live and feeds a campaign, a chat rule or a report.
- Behavior, property and time conditions, AND / OR
- Live size with a refresh, and the list of people behind it
- RFM grid for stores: recency × frequency × amount
Lapsed repeat buyers
Purchases ≥ 2ANDNo visit in 30 daysANDFirst touch = Newsletter
People in segment
1,284
Use this segment in a funnel, a retention table, a proactive chat rule or an export.
Revenue from the ledger, not from the browser
Orders, subscriptions and refunds come from your server with an order ID. Revenue by channel, cohort and segment is then a filter, not a reconciliation.
- Order ledger with order ID de-duplication and refunds
- Revenue, average order value and repeat rate by any breakdown
- Lifetime value per cohort, read at 30, 60 and 90 days
| Cohort | Users | Revenue | Repeat |
|---|---|---|---|
| Sep 1 | 1,840 | $18,920 | 24% |
| Sep 8 | 2,012 | $21,340 | 27% |
| Sep 15 | 1,966 | $19,880 | 26% |
| Sep 22 | 2,130 | $26,260 | 31% |
An industry template that already names your funnel
Ten packs install the events, metrics, funnels, journey and dashboards for one kind of business. Growth starts from a filled board, not an empty one.
- Ecommerce, SaaS, content, education, finance, games, lead gen, healthcare, real estate, auto
- Each pack maps the AARRR stages to its own events
- Same names in the console and in the docs, so the team speaks one language
Industry packs · installed
2 of 10- B2B / SaaS13 events · 19 metrics · 2 dashboardsInstalled
- Ecommerce & retail9 events · 14 metrics · 2 dashboardsInstalled
- Content & media12 events · 16 metrics · 2 dashboardsInstall
- Education10 events · 16 metrics · 1 dashboardInstall
- Lead gen9 events · 14 metrics · 1 dashboardInstall
A day in the role
Notice, explain, act, check
The growth loop in five moves. The last one is the one most teams skip; here it is a saved table.
-
09:001
Read the AARRR board
Five stages against last week. Activation on the mini-program is up 18%; referral invites are down 4%.
Growth · AARRR
-
09:302
Explain the move
Break activation down by platform and cohort. The onboarding change shipped on Sep 19 shows up in the Sep 22 row.
Retention · cohorts
-
11:003
Find the people
Build “lapsed repeat buyers”: bought twice, no visit in 30 days. 1,284 people, live.
Segments
-
14:004
Act on the segment
Send the win-back newsletter to that segment, and set a proactive chat rule for anyone in it who returns.
Export · chat rules
-
Next Mon5
Check the result
Revenue from the segment, repeat rate and week-1 return of the new cohort. Save the table; it is next week’s starting point.
Saved analysis
The segment stays live. Next week’s loop starts from the same saved table, so the review takes an hour, not a day.
Working with other roles
Growth reads everyone’s numbers, and shares its own
Marketing supplies spend and channels, product supplies the funnel, support supplies the reasons. Growth puts them on one board and hands segments back.
Marketing & paid media
Gets the cohort view of each channel: not only who clicked, but who stayed and paid.
OpenProduct managers
Shares the activation funnel and takes the cohort table as proof that a change stuck.
OpenSupport teams
Receives segments as proactive chat rules: lapsed buyers who return get a greeting.
OpenShare “Growth board · weekly”
Copy link- GRGrowth leadAdmin
- MKMarketingAnalyst
- PMProductAnalyst
- CSSupportViewer
Dashboards and segments are shared inside the project. External read-only links show the last 90 days.
Analyst builds segments, saves analyses and installs industry packs. Admin manages members, costs and notification channels. Viewer reads dashboards only.
Templates & solutions
Pick the pack that matches the business
Every pack maps the AARRR stages to its own events. These three are the ones growth teams install most.
Templates that fit this role
Solutions worth reading next
In their words
What a growth lead notices first
Two scenes from the job, written as the person doing it might tell them.
We installed the SaaS pack and the AARRR board was filled on day one with our own event names. The weekly review stopped being a slide-building exercise.
SN
S. N.
Head of operations · B2B tool
Illustrative scenarios written from the perspective of people who do this job. Not real reviews.
FAQ
Questions growth teams ask
Still have a question?
Chat with the team behind TapCub — we usually reply within a few hours on business days.
What is on the growth board?
Five AARRR stages with the metric your pack maps to each, week-over-week change, the product engagement score, and revenue from the order ledger.
How are the stages defined for my business?
The industry pack maps signup, activation, payment and share to its own events. You can change any mapping in growth settings.
Can a segment be used outside a chart?
Yes. Segments are live and can feed a funnel, a retention table, a proactive chat rule or an export. The people behind a segment are listed with their profiles.
Where does revenue come from?
From purchase, subscription and refund events sent from your server with an order ID. Browser-side estimates are not used for revenue.
Are the numbers on this page real customers?
No. 48,213 visitors, the 2,400 to 508 funnel and $86,400 revenue are shared sample data used across the site.
Install the pack, read a filled AARRR board tomorrow
Free plan, no credit card. Ten industry templates included.