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    <description>Practical articles on web analytics, product insights, AI crawlers and live chat from the TapCub team. Definitions, checklists and worked examples.</description>
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    <lastBuildDate>Thu, 17 Sep 2026 00:00:00 GMT</lastBuildDate>
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      <title>llms.txt: what to write and how to check it is read</title>
      <link>https://tapcub.com/blog/llms-txt-guide</link>
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      <pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate>
      <description>A practical guide to llms.txt: what it is for, how to structure it, how it differs from robots.txt, and how to verify that assistants actually read it.</description>
      <category>AI crawlers</category>
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      <title>The AI event inbox: autocapture that names itself</title>
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      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
      <description>Autocapture records every click and submit. The AI event inbox turns that stream into named, deduplicated event proposals you approve, rename or ignore.</description>
      <category>Product</category>
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      <title>Two-way translation for cross-border support chat</title>
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      <pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate>
      <description>Visitors write in their language, agents reply in theirs, both see the original. How two-way translation changes response time, glossary handling and routing.</description>
      <category>Chat</category>
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      <title>Eight things to check before migrating from GA4</title>
      <link>https://tapcub.com/blog/ga4-migration-checklist</link>
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      <pubDate>Tue, 09 Jun 2026 00:00:00 GMT</pubDate>
      <description>Inventory events and conversions, map metric definitions, run both tools in parallel, rebuild funnels, export history and plan the cutover.</description>
      <category>Operations</category>
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      <title>Proactive chat invites that convert, not annoy</title>
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      <pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate>
      <description>Trigger invites by page, dwell time and source, write copy that earns a reply, cap frequency, and compare conversion for visitors who chatted vs. not.</description>
      <category>Chat</category>
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      <title>Use AARRR to find the one stage worth fixing first</title>
      <link>https://tapcub.com/blog/aarrr-first-lever</link>
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      <pubDate>Thu, 16 Apr 2026 00:00:00 GMT</pubDate>
      <description>Put a number on each AARRR stage, compare against your own last quarter, and pick the one stage where a single experiment moves the whole model.</description>
      <category>Growth</category>
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      <title>The AI crawler ledger: who takes what</title>
      <link>https://tapcub.com/blog/ai-crawler-ledger</link>
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      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <description>Identify GPTBot, ClaudeBot, PerplexityBot and Googlebot, compare robots.txt and llms.txt with real fetches, and count the visitors each assistant sends back.</description>
      <category>AI crawlers</category>
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      <title>What cookieless analytics means for your numbers</title>
      <link>https://tapcub.com/blog/cookieless-analytics-explained</link>
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      <pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate>
      <description>How a visitor is counted without cookies, what you lose (cross-day return visits), what you gain (no banner, full coverage) and when you still need identity.</description>
      <category>Operations</category>
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      <title>Why UV never matches between analytics tools</title>
      <link>https://tapcub.com/blog/why-uv-never-matches</link>
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      <pubDate>Thu, 12 Feb 2026 00:00:00 GMT</pubDate>
      <description>Sessions, bots, cookieless hashing, time zones and single-page apps all move the visitor count. A checklist to reconcile two tools and read funnels anyway.</description>
      <category>Analytics</category>
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      <title>Five funnel mistakes that hide the real drop</title>
      <link>https://tapcub.com/blog/funnel-analysis-mistakes</link>
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      <pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate>
      <description>Counting pageviews instead of people, no time window, strict order, mixed segments and reading the total instead of the biggest drop. How to spot and fix each.</description>
      <category>Analytics</category>
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