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AI analytics assistant Ask your data in a sentence. Changes explain themselves.

One question comes back as one chart and one sentence. Insights, anomalies and the event inbox live in the same project. The demo on this page is a preset script and does not call a real AI.

  • One chart, one sentence
  • Alerted the moment a metric moves
  • You confirm event names

Ask a question

Preset demo script; this page does not call a real AI.

Where does checkout drop off?

Visit → paid · last 30 days

Visit

2,400

Sign-up

1,248

Checkout

674

Paid

508

The steepest drop is 46%, between sign-up and checkout. Those people are still a segment you can open, or greet in Chat.

Channel ROI · last 30 days

Newsletter6.2×
Google3.4×
Meta2.1×
Microsoft1.8×
TikTok0.8×

Newsletter returns 6.2× on very little spend. TikTok is at 0.8× — budget and return are not in the same place.

Yesterday vs the 7-day average

Sign-ups · mobile

112

▼ 38%

Form error rate

41%

▲ 39 pts

Sign-ups · desktop

186

▲ 2%

From 09:40 on the day mobile sign-ups fell, the form started failing; desktop was normal. An alert can go out before the daily report does.

The drop is tied to mobile form errors. Whether to wake someone up is still your call.

Sample data
Ask

Ask in, get a chart and a sentence out

No need to pick a model first. Ask the way you would ask a colleague. The preview above is a preset script and does not call a real AI.

  1. 1

    Ask in plain words

    Checkout, retention, or which channel paid. The sentence can be ordinary.

  2. 2

    Look at the chart

    The answer is a funnel, a retention curve or a ranking — the same chart you would open yourself.

  3. 3

    Keep the sentence

    One line on what changed and where to look next. The decision stays yours.

Insights

One change, with who and where spelled out

An insight states the change and which slice it belongs to: a segment, a channel or a funnel step. Generated weekly, and available as a subscribed report.

Retention▲ 9 pts

New users from Newsletter retain 41% in week two

9 points above the overall rate; most of them arrived via /blog/linen-care.

Funnel▼ 7 pts

Mobile checkout conversion fell to 18%

Desktop is flat; the drop is concentrated on iOS Safari and started the day the form was redesigned.

Channel▲ 102%

Sessions from ChatGPT doubled

1,842 sessions in 7 days, landing mostly on the help centre; conversion rate 4.1%.

Sample data

What moved

Up or down, with the comparison period written beside it.

Who it belongs to

New visitors, a segment or one platform — not a total that averages the cause away.

Which channel

Paid, email and referral kept apart, so a good channel is not averaged out.

Anomalies and alerts

Spikes and drops, without waiting for the weekly report

A monitor watches one metric and sends a note when it leaves its recent baseline. The alert names the page, segment or channel, and links to where to look.

  • Spikes and dropsCompared with the recent baseline, not a number written once and forgotten.
  • Pinned to a sliceA page, a segment or a channel — the alert says where to look.
  • Quiet hoursNothing rings at night. The alert is still there in the morning.
app.tapcub.com/p/acme/monitors

Monitors · acme-web

Last 7 days

Metrics watched

12

Alerts this week

4

▼ 2

Recovered

3

Recent alerts

  • Sign-ups · mobile −38%Tue 09:40 · submit errors 2% → 41%Email
  • Checkout exit rate above 45%Mon 08:00 · second day in a rowWeCom
  • Newsletter ROI 6.2×Sun 07:00 · still the top-returning channelWebhook
Sample data
Event inbox

AI suggests the names. You accept them.

Autocapture puts candidates into the inbox. The four steps below are a preset script played in the browser and call no real AI. Collection itself is covered under data collection and SDKs.

1

Raw interactions

Clicks, submits and scrolls arrive as candidates, not yet your metric names.

2

A suggested name

Similar actions are grouped and labelled with a name a person can read.

3

Confirm in the inbox

Only after accepting can it be charted. Ignore it and it stays a candidate.

4

Fields the page cannot know

Orders and plans need a short snippet. The inbox drafts it.

Captured today

  • click · button.cta186×
  • submit · form#signup74×
  • click · a[href="/pricing"]210×
  • scroll · /pricing · 75%96×

Suggested names

  • trial_started96%

    Click on the primary button

  • signup_submitted94%

    Sign-up form submitted

  • pricing_viewed81%

    Pricing page scrolled to 75%

Awaiting confirmation

  • trial_startedConfirmed
  • signup_submittedConfirmed
  • pricing_viewedConfirm

Draft snippet

checkout.js
// Paste after a successful payment
tapcub.track('order_paid', {
  order_id: order.id,
  amount: order.total,
  currency: 'USD',
});
Boundaries

It explains this project. It does not run your business.

The assistant reads the current project's data. It does not change your website, your ads or your bill.

The questions, charts and inbox steps on this page are written into the page. Opening it calls no real AI.

This project only

Answers stay inside the project you are looking at and never mix with others.

You confirm events

A suggested name is not a metric until you accept it in the inbox.

Hands off your systems

It does not edit the site, pause ads or spend budget. Alerts are notifications. The decision is yours.

FAQ

About the AI assistant

Still have a question?

Chat with the team behind TapCub — we usually reply within a few hours on business days.

Does this page call a real AI?

No. The questions, charts and inbox steps are a preset demo in the browser. Opening or clicking on this page sends nothing to a model.

Can it change my ads or website?

No. It can describe a channel or draft an event snippet. It does not edit the site, pause ads or move budget.

Where do answers come from?

From this project's own events and properties; it never reads other projects. Ask results use the same definitions as the reports you open by hand.

What is the event inbox?

Autocapture proposes names for clicks and submits. Once you confirm, they can be charted. The four steps above preview that inbox.

Where do alerts go?

Email, Slack, WeCom, DingTalk, Lark or a webhook, depending on plan. Channels are listed under integrations.

Which plan includes the AI assistant?

Ask and insights start on Pro ($9/month); the event inbox is on every plan. See pricing.

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