We installed the ecommerce pack on a Tuesday. By Wednesday the purchase funnel showed checkout losing 46% at the address step. We removed one field.
RK
R. K.
Store owner · DTC fashion
Industry solutions Find the business that looks like yours
Every industry page is built from the same template its customers install: the events, metrics, funnels and dashboards in the pack, plus the chat moment that turns a stalled visitor into a conversation. Ten packs, eleven solutions, five roles, four goals.
- 10 industry templates
- 5 role playbooks
- Acquire, convert, retain, serve
By industry
Eleven industries, one pain each
Each card names the question that keeps coming up in that industry and the three metrics the template installs to answer it. Cross-border trade reuses the ecommerce pack.
Ecommerce and DTC
Carts fill up, checkout empties them, and nobody knows which step did it.
GMVOrder conversionRefund rate
View solution
Cross-border trade
Buyers arrive in six languages and three time zones, and the overseas ad spend has no order attached.
Channel GMVCheckout completionTranslated chats
View solution
SaaS and tools
Trials sign up, poke around and vanish before anyone knows which feature they never reached.
Trial conversionNew MRROnboarding completion
View solution
Content and media
Page views keep rising while finishes, subscribers and human readers do not.
Completion rateSubscribe conversionEngagement rate
View solution
Education
Leads book trial classes, half never show, and renewals are a guess until the term ends.
Trial show rateTrial conversionRenewal rate
View solution
Finance
Account opening starts strong, stalls at KYC, and the funded accounts never trade.
Account conversionDeposit rateQuote-to-policy
View solution
Games
Players create a role, hit a wall on level three, and the payers you do have are on a build that crashes.
Day-N retentionPayer rateWin %
View solution
Lead gen and local services
Forms produce leads, sales produces excuses, and nobody can say which campaign closed a deal.
Form conversionQualified lead rateLead-to-deal rate
View solution
Healthcare
Patients book, a third never arrive, and the data you are allowed to keep is not the data you have.
Show rateConsult rateRevisit rate
View solution
Real estate
Listings get viewed, inquiries get made, and the viewings that lead to contracts are a mystery per agent.
Inquiry rateViewing show rateViewing-to-contract
View solution
Automotive
Model pages draw crowds, quotes trickle in, and half the booked test drives never reach the showroom.
Quote rateTest-drive show rateTest-drive close rate
View solution
Not seeing your industry?
Tell us the funnel you run and we will map it to the closest pack, or set up a custom metric model with you.
Talk to us
View solution
By role
The question you answer every day
Same product, different Monday morning. Each role page starts from the question, then shows the report that answers it.
Marketing
Click IDs from 14 ad platforms, UTM, imported cost and return by channel on one board.
Asks: Which channel actually pays back?
View solutionProduct
Autocapture, funnels, paths and heatmaps without a tracking plan written first.
Asks: Where do new users drop off?
View solutionGrowth
AARRR, cohorts and revenue, plus the industry template that already names your funnel.
Asks: What moved activation this week?
View solutionSupport
AI replies, two-way translation and a handoff, with the visit beside the thread.
Asks: Which chats need a person?
View solutionSite owners
One ~2 KB snippet for analytics and chat, 197+ bot rules, cookieless by default.
Asks: Is the snippet seeing real people?
View solutionBy goal
Acquire, convert, retain, serve
Start from the outcome. Each goal lists the capabilities that do the work and links to the product page where you set them up.
Acquire
Find the channels that bring people worth keeping
Keep the ad click ID on the person, import spend, and read return next to the orders each channel produced. Newsletter sits beside paid channels with the same order definition.
Return by channel after cost
Last 30 days
Convert
Find the step where people leave
A funnel built from confirmed events shows the one step that loses the most. Paths show where the leavers go instead. Heatmaps show what they clicked before they left.
Sample funnel
7-day windowVisit
2,400
Signup
1,248
Activate
674
Paid
508
Retain
See who comes back, and what they spend
Cohort retention tells you whether this week’s change shows up in next week’s cohort. Revenue, lifecycle and RFM sit on the same profile, so a segment you build today is still usable next month.
Weekly retention by signup cohort
| Cohort | Users | W1 | W2 | W3 | W4 | |
|---|---|---|---|---|---|---|
| Week of Sep 1 | 1,840 | 100% | 46% | 38% | 33% | 31% |
| Week of Sep 8 | 2,012 | 100% | 49% | 41% | 36% | |
| Week of Sep 15 | 1,966 | 100% | 52% | 44% | ||
| Week of Sep 22 | 2,130 | 100% | 58% |
Serve
Answer on the page, in the visitor’s language
The visitor who stalls on pricing is in the live list with their pages, source and cart. Greet them, let AI take the first reply from your knowledge base, and hand off when a person should decide.
Visitors on the site now
Live- /checkout · 3 min 12 sGoogle Ads · Berlin · cart $184Invite
- /pricing · 1 min 40 sNewsletter · Toronto · returningAI replied
- /docs/sdk · 48 sDirect · Tokyo · JapaneseTranslated
- /blog/why-uv-never-matches · 2 minChatGPT · AustinReading
- /signup · 20 sMeta · São Paulo · newWaiting
Industry templates
Ten packs. Metrics, funnels and dashboards, pre-wired.
A template installs the events it expects, the metrics it computes from them, the funnels and the dashboards. Install one, then edit anything.
Ecommerce and DTC14 metrics · 2 dashboards
SaaS and tools19 metrics · 2 dashboards
Content and media16 metrics · 2 dashboards
Education16 metrics · 1 dashboard
Finance14 metrics · 2 dashboards
Games20 metrics · 5 dashboards
Lead gen and local services14 metrics · 1 dashboard
Healthcare17 metrics · 1 dashboard
Real estate14 metrics · 1 dashboard
Automotive15 metrics · 1 dashboard
Scenarios
What the first week looks like
Illustrative scenarios from the people who open these reports every morning. Not real reviews.
Trial-to-paid was a spreadsheet nobody trusted. Now subscription_started comes from our server and the SaaS board does the math.
JL
J. L.
Head of product · B2B SaaS
A buyer in Hamburg wrote in German at 2 a.m. our time. AI translated, answered the shipping question, and the order was paid before we woke up.
MS
M. S.
Founder · cross-border store
The content pack separates a view from a completion. Our best-read piece was not our most-viewed one. Editorial changed the homepage the same day.
EW
E. W.
Editor · online publication
Leads carry the ad click ID and a phone hash. When sales marks deal_closed, the deal lands on the campaign that started it.
AP
A. P.
Performance marketer · lead-gen agency
Show rate by campus is a card on the enrollment board. One campus booked plenty of trials and attended half. The problem was scheduling, not marketing.
LZ
L. Z.
Growth lead · education group
Illustrative scenarios written from the user’s point of view. Not real reviews.
Your industry is not on the list?
Describe the funnel you run. We will map it to the closest pack or help you define a custom metric model.
FAQ
Questions about solutions and templates
How the packs, the pages and the product fit together.
Still have a question?
Chat with the team behind TapCub — we usually reply within a few hours on business days.
What exactly is an industry template?
A pack definition: the events the industry needs, the metrics computed from them, funnels, goals and dashboards. Installing it creates all of that in your project. Nothing is locked; rename, edit or delete anything afterwards.
Why ten templates but eleven solutions?
Cross-border trade runs on the ecommerce pack. The solution page is separate because the chat and attribution needs are different: translation across time zones and overseas ad platforms. The data model is the same.
Can I use two templates at once?
Yes. A school with an online store can install education and ecommerce. Events do not collide because each pack uses its own names, and shared ones like refund follow the same schema.
Do I need a developer?
For web events the snippet and autocapture cover most of it. Money events such as purchase, subscription_started or enroll are marked Server in each page’s event table and need a backend call or a plugin for your platform.
Are the numbers on these pages real?
No. Every chart is labelled sample data and uses the same demo funnel across the site: 2,400 → 1,248 → 674 → 508. Scenarios are illustrative, not reviews.
Which plan includes templates?
All plans, including Free. Limits on funnels and dashboards follow the plan; see pricing.