Blog Analytics, growth and chat, explained with real numbers
Practical notes from the team building TapCub: how metrics are defined, where funnels break, what AI crawlers take from your site, and how support teams turn conversations into conversions.
Humans
48,213
▲ 12.4%
All traffic incl. bots
61,902
▲ 19.8%
Sessions
73,480
▲ 10.9%
Daily visitors · last 14 days
HumansAll trafficWhy UV never matches between tools, and how to read funnels anyway
Two tools on the same site will print two different visitor counts. That is not a bug. Here is where the gap comes from and a checklist to reconcile it.
What you will learn
- The five definition choices that make two correct tools disagree on UV
- A reconciliation checklist you can run in an afternoon
- Why funnel drop-offs are comparable even when totals are not
Browse every article
Filter by category or search a keyword. Every article links to the report or setting it talks about.
10 articles shown
llms.txt: what to write, and how to check whether anyone reads it
llms.txt is an invitation, not a rule. A short guide to writing one that assistants actually use, and the ledger check that tells you whether they did.
Read moreIntroducing the AI event inbox: autocapture that proposes its own event names
Tracking plans die at the naming step. The event inbox watches autocaptured clicks and submits, proposes names, groups duplicates and lets you approve them in one list.
Read moreHow two-way translation keeps cross-border support from losing the sale
A visitor in São Paulo asks a question in Portuguese at 3 a.m. Shanghai time. Here is how the conversation gets answered in minutes, in both languages, without a bilingual agent on shift.
Read moreEight things to check before you migrate from Google Analytics 4
Migrations fail on definitions, not on snippets. The eight checks we walk customers through, from event inventory to the day you remove the old tag.
Read moreProactive chat invites that don’t annoy: rules we actually use
Most invites fire too early, everywhere, with the same sentence. Here are the triggers, copy and caps we run on our own pricing page, and how to tell whether they helped.
Read moreUsing AARRR to find the one stage worth fixing first
Five stages, one quarter, one experiment. How to put a number on acquisition, activation, retention, revenue and referral, and pick the stage where a small change moves everything downstream.
Read moreGPTBot, ClaudeBot and the AI content ledger: who takes what
A ledger puts every AI crawler on its own line: fetches, what your robots.txt said, what llms.txt offered, and how many visitors came back. Then the allow-or-block decision is arithmetic.
Read moreWhat cookieless analytics means for your numbers
Cookieless is not a marketing word. It changes how a visitor is counted, what “returning” means and which banner you no longer need. Here is the mechanism and the trade-off.
Read moreWhy UV never matches between tools, and how to read funnels anyway
Two tools on the same site will print two different visitor counts. That is not a bug. Here is where the gap comes from and a checklist to reconcile it.
Read moreThe five funnel analysis mistakes that hide your real drop-off
A funnel is the simplest report in analytics and the easiest to get wrong. Five mistakes we see in almost every new workspace, and the routine that avoids them.
Read moreNo article matches that filter. Clear the search or pick another category.
Six categories, one question each
Each category answers a recurring question we hear from customers. Start with the one closest to your job.
Analytics
Definitions, funnels, retention and the data-quality questions behind every number.
2 articlesGrowth
AARRR, experiments and how to pick the one stage worth fixing first.
1 articleOperations
Running a site day to day: cookieless tracking, migrations, consent and performance.
2 articlesChat
Proactive invites, translation and turning support conversations into conversions.
2 articlesProduct
What shipped, why we built it that way, and how to turn it on.
1 articleAI crawlers
GPTBot, ClaudeBot, PerplexityBot: who fetches your pages, what the files say and what comes back.
2 articlesWhat shipped recently
The blog explains the thinking. The changelog lists the releases, with dates and links to the exact report or setting.
- Every release is tagged New, Improved or Fix.
- Entries link to the console view that changed.
- Breaking changes are called out at the top of the entry.
- Aug 13, 2026
AI event inbox
Autocapture now proposes event names and groups duplicates. Review, rename or ignore in one list.
- Jul 2, 2026
Two-way chat translation
Agents write in their language, visitors read theirs. Glossary terms are left untranslated.
- May 14, 2026
Invite rules per page
Proactive invites can target a single URL, a dwell time and a traffic source together.