Chat
Live chat is a conversion channel when it is measured like one. These notes cover invites, agent workflows, translation and the numbers that show whether chat helped.
Chat articles are written for support leads and the marketers who share a funnel with them. They cover when to invite a visitor, what to say, how to serve visitors in other languages, and how to compare the conversion rate of people who chatted with people who did not.
Articles in Chat
2 articles
How two-way translation keeps cross-border support from losing the sale
A visitor in São Paulo asks a question in Portuguese at 3 a.m. Shanghai time. Here is how the conversation gets answered in minutes, in both languages, without a bilingual agent on shift.
Read moreProactive chat invites that don’t annoy: rules we actually use
Most invites fire too early, everywhere, with the same sentence. Here are the triggers, copy and caps we run on our own pricing page, and how to tell whether they helped.
Read moreOther categories
Each category answers a recurring question we hear from customers. Start with the one closest to your job.
Analytics
Definitions, funnels, retention and the data-quality questions behind every number.
2 articlesGrowth
AARRR, experiments and how to pick the one stage worth fixing first.
1 articleOperations
Running a site day to day: cookieless tracking, migrations, consent and performance.
2 articlesProduct
What shipped, why we built it that way, and how to turn it on.
1 articleAI crawlers
GPTBot, ClaudeBot, PerplexityBot: who fetches your pages, what the files say and what comes back.
2 articles