Mobile apps
11 articles tagged “Mobile apps”. Tags cut across categories, so you may find analytics, chat and product notes side by side.
Tagged Mobile apps
11 articles
Mobile app customer journey: stages, metrics and where apps lose users
The mobile app customer journey from store page to advocacy: eight stages with metrics, mobile-specific moments, how to measure them and a shopping app example.
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App versioning: best practices and how to compare releases
App versioning explained: version vs build number, semantic versioning for apps, nine best practices, what to compare per release and a staged rollout example.
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App redesign: when to do it and how to measure it
How to redesign an app with evidence: signals that justify a redesign, eight steps including staged rollout and version comparison, a navigation redesign example and mistakes.
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Mobile app conversion rate: how to calculate and improve it
Mobile app conversion rate depends on the denominator and window. Six types of app conversion, a worked subscription funnel, eight ways to improve it and common mistakes.
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App onboarding: flow types, best practices and how to measure them
App onboarding gets new users to their first moment of value. Five flow types, ten best practices, the metrics to track and a fitness app example that lifted first-workout starts from 33% to 52%.
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How to increase mobile app engagement: metrics and 10 tactics
Increase mobile app engagement by defining a core action, measuring stickiness and retention, and applying ten tactics. A five-step plan and a language-learning app example.
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How to improve app performance: metrics, targets and 8 fixes
Improve mobile app performance with the metrics that matter (cold start, jank, ANR, crashes, memory, network), official thresholds, eight steps and a worked example that halved cold start.
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Mobile app optimization: stability, onboarding, conversion and store
Mobile app optimization across four areas: stability and performance, onboarding and engagement, conversion and store visibility. A seven-step process, a version comparison example and common mistakes.
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App retention rate: how to calculate it, read the curve and improve it
App retention rate is the share of new users who come back after N days. The formula, why classic, range and unbounded retention give different numbers, what a healthy curve looks like, and a worked onboarding change measured by cohort.
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App engagement metrics: formulas, benchmarks by app type and a worked case
The app engagement metrics that matter, with formulas: DAU, MAU, stickiness, session length and interval, engaged sessions and retention. How to judge them by app type, and a worked case where opens rose 22% but real use barely moved.
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Mobile App KPIs: A Short List with Exact Counting Rules
Mobile app KPIs grouped into growth, engagement, retention, quality and revenue, with the counting rules that change the numbers and how to read them by app version and install channel.
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