Revenue
14 articles tagged “Revenue”. Tags cut across categories, so you may find analytics, chat and product notes side by side.
Tagged Revenue
14 articles
Ecommerce analytics: metrics, reports and how to set it up
Ecommerce analytics joins traffic, behavior and transactions. The metrics and formulas that matter, five reports every store needs, setup steps and a channel-quality example.
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Mobile app conversion rate: how to calculate and improve it
Mobile app conversion rate depends on the denominator and window. Six types of app conversion, a worked subscription funnel, eight ways to improve it and common mistakes.
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Subscription analytics: the metrics, the data and a 12-month cohort example
Subscription analytics measures how recurring revenue is won, kept, expanded and lost. The key metrics with formulas, how to join billing with product usage, and a worked 12-month cohort that found early churn signals and hidden payment failures.
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Revenue growth rate: formula, CAGR, benchmarks and a worked MRR bridge
How to calculate revenue growth rate month over month, quarter over quarter and year over year, when to use CAGR, what counts as good growth, and a worked MRR bridge showing why growth slowed while new sales rose.
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Cancellation reasons: the common ones, how to ask, and what they cost
Why customers cancel subscriptions, how to design a cancellation survey that does not block cancelling, and a worked quarter of 1,200 cancellations where weighting by revenue changed which problem to fix first.
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Freemium model: how it works, how to design the free plan, and a worked test
Freemium gives a basic plan away for free and charges for more. How it compares with free trials and reverse trials, how to set free-plan limits, and a worked test where a stricter free plan raised conversion but not revenue.
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LTV to CAC ratio: how to calculate it, benchmarks and what it hides
The LTV to CAC ratio compares a customer’s lifetime gross profit with the cost of acquiring them. Formulas, a worked example where a healthy blended 2.6 hides a paid channel at 1.25, benchmarks, payback and the mistakes that inflate the ratio.
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Marketing ROI: How to Calculate It (and Why the Simple Formula Misleads)
Marketing ROI compares what a campaign earned with what it cost. The formula in three versions, a worked example where the same campaign shows 320%, 152% or 76% depending on the method, and how ROI differs from ROAS.
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Compound Monthly Growth Rate (CMGR): Formula and Examples
Compound monthly growth rate (CMGR) is the steady monthly rate that takes you from a starting value to an ending value. The formula, a 12-month MRR example, why averaging monthly growth rates overstates growth, and how to calculate it in a spreadsheet.
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Customer Data Analytics: Five Questions to Answer, With an RFM Example
Customer data analytics turns profile, behaviour and purchase data into decisions about who to win, keep and grow. Five questions to answer, the data each needs, and an RFM example for a store with 5,000 buyers.
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Ecommerce KPIs: One Revenue Equation and What Moved It
Ecommerce KPIs organised around one equation: revenue = sessions × conversion rate × average order value. Compare months factor by factor, add repeat purchase and refunds, and know where each number comes from.
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SaaS Metrics: One MRR Bridge and the Ratios Built on It
SaaS metrics tied together by one MRR bridge: new, expansion, reactivation, contraction and churned MRR, with NRR, GRR, quick ratio and CAC payback computed from it, and the product signals that lead each line.
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Revenue Tracking with Events: Purchases, Refunds and the Metrics They Feed
How to track revenue in analytics with events: which purchase and refund events to send, from where, the properties that matter, deduplication and currency, and the revenue metrics you get from them.
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Churn Rate vs Retention Rate: When They Add Up and When They Do Not
Churn and retention look like two sides of one number, but they only add up to 100% in one case. Worked scenarios for customers, revenue and user cohorts, plus net revenue retention and annual churn.
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