B2B
8 articles tagged “B2B”. Tags cut across categories, so you may find analytics, chat and product notes side by side.
Tagged B2B
8 articles
SaaS customer journey: stages, metrics and where revenue leaks
The SaaS customer journey from awareness to expansion: eight stages with goals and metrics, how to map and measure them, and a trial cohort example showing activation as the bottleneck.
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How to convert website visitors into customers: 10 tactics
Convert website visitors into customers by matching intent to the next step, removing friction and following up. Ten tactics and a B2B example with funnel numbers.
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Account-Based Marketing Analytics: Metrics That Show ABM Works
Account-based marketing is judged by accounts, not leads. The metrics for each stage, a worked quarter comparing 200 target accounts with non-target accounts, why you need a comparison group, and what you can measure before people sign in.
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MQL vs SQL: The Difference, and How to Make the Handoff Work
An MQL is a lead marketing judges ready for sales attention; an SQL is a lead sales has accepted as a real buying opportunity. Definitions, a scoring model from fit and behaviour, and MQL-to-SQL rates by source in a worked example.
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Lead Conversion Rate: Three Formulas and the Cohort Method
"Lead conversion rate" can mean visitor to lead, lead to qualified, or lead to customer. The formula for each, why dividing this month's customers by this month's leads misleads, and how to measure by lead cohort with a fixed window.
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B2B Website Metrics: What to Track From First Visit to Pipeline
B2B buyers research anonymously, in groups, over weeks. The website metrics that reflect that, from high-intent page visits to lead-to-opportunity rate and time to convert, with formulas and a sample monthly scorecard.
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Lead Tracking: From First Visit to Closed Deal, by Channel
Lead tracking connects each lead to where it came from and what happened to it next. How to capture the source on the website, pass it with the form, send qualification and deal stages from your server, and judge channels by deals instead of lead counts.
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Product-Led Growth Metrics: One Funnel from Visitor to Expansion
PLG metrics as one connected funnel from visitor to expansion: the event behind each metric, how to define a product-qualified lead from usage, and how to measure team products by account.
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