Event tracking
15 articles tagged “Event tracking”. Tags cut across categories, so you may find analytics, chat and product notes side by side.
Tagged Event tracking
15 articles
User behavior tracking: what to track, methods and privacy
What user behavior tracking is, which behaviors to track, six tracking methods compared, how to set it up with privacy in mind, and a setup-flow example.
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Implementing web analytics: an 8-step plan and checklist
How to implement web analytics properly: questions, tracking plan, installation, events and goals, data hygiene, privacy and verification against your backend, with a worked example.
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What does a product engineer do? Role, skills and a feature end to end
A product engineer owns product outcomes, not just code. How the role differs from software engineers and product managers, daily responsibilities, skills, and a worked feature from support tickets to full rollout.
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ETL vs ELT: differences, a worked example and how to choose
ETL transforms data before loading; ELT loads raw data and transforms it in the warehouse. A comparison table, a worked example of restating a metric after its definition changes, the privacy catch, EtLT, reverse ETL and a decision checklist.
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Single-page application SEO: routing, status codes and analytics
Single-page apps need every client-side view to behave like a real page for crawlers and analytics. Seven requirements, history vs hash routing, soft 404 fixes, a migration that grew indexed pages from 15 to 271, and how to count SPA pageviews correctly.
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What is a data pipeline? Stages, types and an analytics example
A data pipeline moves data from where it is created to where it is used. The six stages and how each one fails, batch vs streaming, ETL vs ELT, and a worked event-pipeline example with duplicates, late data and the monitors that catch them.
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How to Track QR Code Scans, From Scan to Sale
How to track QR code scans end to end: tag the link with UTM parameters per placement, read scans as sessions in analytics, and follow them through to sign-ups and sales. With a sample of three placements.
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What Is Data Quality? The Six Dimensions, Applied to Analytics Data
Data quality is how far data can be trusted for the decision you want to make. The six dimensions (accuracy, completeness, consistency, timeliness, validity and uniqueness) with the analytics failure each one catches and a weekly check list.
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Form Analytics: Measure Where Forms Lose People, Without Recording What They Type
Form analytics shows how many people see a form, start it, submit it and get through. The metrics for each step, how to track starts and validation errors without capturing field values, and what to fix first.
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Micro Conversions: How to Pick the Ones That Actually Predict Sales
Micro conversions are small actions on the way to a purchase or lead. They help only if they predict the main conversion. How to pick candidates, test each one against your sales data, track the keepers as goals, and avoid reporting them as success.
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Web Analytics Audit: A Checklist in Seven Areas
A web analytics audit in seven areas: coverage, sessions and identity, events, sources, filters and bots, privacy, and reconciliation with your backend. A concrete check for each, how to run it, and how to keep it healthy afterwards.
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Conversion Tracking: Set It Up on Your Site and Count Each Once
Conversion tracking on your own site: decide what counts, record each conversion as a page goal, client event or server event, keep it from being counted twice, verify it, and keep it apart from ad-platform tags.
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Server-Side Tracking: What to Send from the Server, and What Not
What server-side tracking is good for and what it is not, how to split events between browser and server, and how to keep sessions and attribution connected without double counting.
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Revenue Tracking with Events: Purchases, Refunds and the Metrics They Feed
How to track revenue in analytics with events: which purchase and refund events to send, from where, the properties that matter, deduplication and currency, and the revenue metrics you get from them.
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Event Tracking: How to Set It Up in 5 Steps
Event tracking records the actions a pageview misses: sign-ups, clicks, purchases. A five-step setup with a starter event plan, naming rules, code, automatic events and a verification checklist.
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