SEO
32 articles tagged “SEO”. Tags cut across categories, so you may find analytics, chat and product notes side by side.
Tagged SEO
32 articles
How to increase website traffic: 14 strategies and how to tell what's working
Fourteen ways to increase website traffic across search, content, email, social, referrals and ads, chosen from a measured baseline, with time to impact and cost for each, a worked six-month plan and how to measure which ones actually worked.
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Website analysis: how to analyze a website in 7 steps
How to analyze a website across traffic, behavior, technical health and search, with a 28-day worked example, how to size up a competitor site, common mistakes and a FAQ.
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Website optimization: a 6-step guide to speed, search, UX and conversion
Website optimization makes a site faster, easier to find and easier to convert on. The four layers to measure, a six-step process, a worked example with three fixes, and common mistakes.
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Zero-click searches: what the data shows and how to adapt
About 60% of Google searches now end without a click. What zero-click searches are, which queries are most affected, a worked before/after where impressions rose 4% and clicks fell 20%, and seven ways to adapt.
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Multilingual SEO: URL structure, hreflang and a worked audit
How to rank a website in several languages: choosing a URL structure, hreflang rules that cause most errors, localizing keywords, and a worked audit where fixing hreflang tripled German clicks and lifted Japanese clicks sixfold.
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SEO for startups: a 12-month plan that turns searches into signups
When a startup should start SEO, which keywords a new domain can actually win, a 12-month plan, and a worked year where bottom-of-funnel pages brought 28% of organic traffic and 74% of signups.
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Web crawler: how it works, types of crawlers and how to verify them
What a web crawler is, the six steps every crawler follows, search vs AI training vs AI search crawlers, a worked week of server logs with spoofed Googlebots, and how to verify and control crawlers.
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AI visibility: how to measure and improve it in AI search
AI visibility is how often AI answers read, cite and send people to your site. Three layers to measure, four metrics, a worked month of AI traffic by operator, and seven ways to improve it.
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Single-page application SEO: routing, status codes and analytics
Single-page apps need every client-side view to behave like a real page for crawlers and analytics. Seven requirements, history vs hash routing, soft 404 fixes, a migration that grew indexed pages from 15 to 271, and how to count SPA pageviews correctly.
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JavaScript SEO: how Google and AI crawlers handle JS, and how to fix it
JavaScript SEO makes sure crawlers can see content that scripts produce. How Google crawls, renders and indexes JS, why most AI crawlers see an empty shell, rendering strategies, common problems and a catalog audit that went from 53% to 94% indexed.
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Google-Extended: What It Controls and How to Use It in robots.txt
Google-Extended is a robots.txt token, not a separate crawler. It lets you choose whether content Google crawls may be used for Gemini models and some other AI products, without affecting Google Search. What it controls, what it does not, and how to set it.
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Content Pruning: When to Update, Merge or Remove Old Pages
Content pruning means reviewing old pages and improving, merging or removing the ones that no longer earn their place. Decision rules using traffic, links and conversions, a worked pruning of 600 posts, and how to remove pages without losing value.
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Content Decay: How to Spot It, Diagnose It and Fix It
Content decay is the gradual loss of traffic on pages that used to perform. How to define it with numbers, rule out seasonality and site-wide drops, diagnose by impressions, position and CTR, and choose between refresh, merge and leave alone.
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Bingbot: What It Is, How to Verify It and Control Its Crawling
Bingbot is Microsoft’s web crawler for Bing search. Its user agents, how to verify real Bingbot by reverse DNS, a worked week comparing it with Googlebot (with fake Bingbot traffic), how to control its crawl rate and how IndexNow speeds up discovery.
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Orphan Pages: How to Find and Fix Them
Orphan pages exist on your site but no other page links to them, so visitors and search engines struggle to find them. How to find them by comparing URL lists, a worked example of 150 orphans, and when to link, redirect or remove.
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How to Improve Organic Search: Start With What You Already Rank For
The fastest organic search gains usually come from pages that already rank: fix titles with low CTR, push pages from positions 8–20 into the top 5, refresh decaying content, and remove technical blockers. A worked example with click estimates.
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Crawl Errors: Types, Causes and How to Fix Them
Crawl errors are failed requests from search engine bots: DNS and server errors, timeouts, 404s and redirect problems. The main types, what causes them, a worked week of Googlebot data, and the order to fix them in.
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Branded vs Non-Branded Keywords: What to Track and Report
Branded keywords include your brand name; non-branded keywords describe the problem. They behave very differently in search. How to split them in your own data, a worked example, and which one shows real SEO growth.
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Googlebot: What It Is, How It Crawls and How to Verify It
Googlebot is the crawler Google uses to fetch pages for Search. How it crawls and renders, the other Google crawlers you will see in logs, how to tell a real Googlebot from a fake one, and a sample month of log data.
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Content Audit: How to Review Every Page and Decide What to Do
A content audit lists every page with its traffic, conversions, links and trend, then decides to keep, update, merge or remove it. The data to collect, decision rules, and a worked sample of 120 pages.
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SEO KPIs: 10 Metrics That Show Whether SEO Is Working
Not every SEO metric is a KPI. Ten SEO KPIs in three tiers, business, visibility and technical health, with formulas, data sources, a sample quarterly scorecard and how to set targets.
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SEO Dashboard: What to Include and How to Read It
An SEO dashboard should answer three questions: is organic search bringing business, are we more visible, and is anything broken. A four-row layout, a sample weekly dashboard with numbers, and what to leave out.
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Keyword Cannibalization: How to Find It, Prove It and Fix It
Keyword cannibalization is when two of your pages compete for the same query and both rank worse than one would. How to tell real cannibalization from harmless overlap, a worked example with split clicks, and which fix to use.
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What Is a Good Page Load Time? A Clear Target and How to Check It
A good page load time is when the main content appears within 2.5 seconds for three in four real visits. Why full load time misleads, targets for each timing, and a sample split by device and page type.
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Sudden Drop in Website Traffic? A 15-Minute Triage
When website traffic drops suddenly, first check whether the drop is real, then find which channel, pages and devices it sits in. A step-by-step triage, a table of causes with their evidence, and a worked example.
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What Is Organic Traffic? How It Is Counted and How to Grow It
Organic traffic is visits from unpaid search results. How analytics decides a visit is organic, how it differs from paid and direct traffic, a sample breakdown, and a routine for growing it or explaining a drop.
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Referral Traffic: What It Is, What Isn’t, and How to Judge It
Referral traffic is visits that arrive by a link on another website. How analytics decides a visit is a referral, the referrers that are not real referrals, and how to judge referring sites by what their visitors do.
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Log File Analysis for SEO: A Tool-Neutral Method in Six Questions
Server logs show what search engine crawlers actually request, not what a crawl tool assumes. How to get the logs, verify that Googlebot is real, and answer six questions that turn raw lines into SEO fixes.
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robots.txt Disallow All: What It Blocks, What It Doesn't, and Safer Variants
Two lines in robots.txt ask every crawler to stay off your whole site. What they actually do, what they do not (they do not hide URLs or protect anything), common variants and how Google resolves conflicts, and how to check which crawlers obey.
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How Often Does Google Crawl a Site? Measure Yours, Then Speed It Up
Google has no fixed crawl schedule: your home page may be fetched many times a day and a deep product page once a month. How to measure crawl frequency on your own site by page type, and what actually gets new pages crawled sooner.
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Crawl Budget: Does It Matter for Your Site, and Where Is It Going?
Crawl budget is how much a search engine is willing and able to crawl on your site. When it matters, what wastes it, and how to read server logs to see where search and AI crawlers actually spend their requests.
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Content Performance Metrics: Score Each Article in Four Stages
Content performance metrics grouped into four stages for each article (found, read, acted, lasted), a scorecard that turns them into keep, update, merge or remove decisions, and a fixed-window check for decay.
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