Conversion · Page 2
52 articles tagged “Conversion”. Tags cut across categories, so you may find analytics, chat and product notes side by side.
Tagged Conversion
52 articles · page 2 of 2
How to Calculate CTR: One Formula, Four Different Denominators
How to calculate click-through rate for ads, search results, emails and on-site buttons, with worked examples, the denominator each one uses, CTR vs conversion rate, and what inflates the number.
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Proactive chat best practices: triggers, copy and limits that don't annoy
Proactive chat works when it arrives at the moment of a real question. Triggers, invite copy, frequency limits, staffing and how to measure whether invites lift conversion.
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AARRR metrics: what to measure at each stage, and which stage to fix first
AARRR metrics for every stage with formulas, a worked example in people, examples for SaaS, stores and content sites, and how to pick the one stage worth fixing first.
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Conversion funnel optimization: find the step that matters and fix it
A five-step method for conversion funnel optimization: measure the funnel correctly, find the step that matters, size the gain, diagnose why people leave, then fix and verify.
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