How do I find the pages where visitors leave my website?

Short answer

Open Web analytics › Pages and switch to the Exit pages tab. It lists the pages where sessions ended, with exits and exit rate for each page. Sort by exits to see where most visits end, then look at exit rate to see which pages lose an unusually large share of their visitors.

Exits vs exit rate vs bounce rate

A high exit rate is normal on confirmation, thank-you and help pages where the visit is complete. It is a problem on pages that should lead somewhere: pricing, product pages, the first checkout step.

How to find problem exit pages

1. Set a date range of at least four weeks and compare with the previous period.
2. In Exit pages, sort by exits and note pages that should not be the end of a journey.
3. For each, compare its exit rate with similar pages (other product pages, other steps).
4. Click a row to filter the report to that path, then check Sources and Audience to see whether one channel, device or country drives the exits.
5. From the Visited pages tab, open the page's click map to see what visitors clicked before leaving.
6. If the page is a funnel step, build a funnel to see drop-off in context.

Example (sample data): the pricing page has 4,200 pageviews and 2,310 exits: an exit rate of 55%, against 30–35% for product pages. Filtering shows mobile visitors account for most exits, which points to a mobile layout or speed issue.

Notes

• Time on page depends on the leave heartbeat; a single pageview with no later event has a very short time.
• Search on the Pages report filters paths only on the Visited pages tab.
• 404s that real visitors opened are on the 404 tab; 404s hit by crawlers are in crawl health.

Related

• Entry and exit pages
• Bounce rate vs exit rate
• Read funnel drop-off
• Website analysis