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Three rules keep reports readable: lowercase everything, make medium the type and source the place, and put a date or version in campaign names. The free UTM builder enforces all three for you.
Three naming rules
The UTM tab splits into source, medium, campaign, term and content. Three rules keep those rows readable:
- Lowercase everything.
Newsletterandnewsletterbecome two rows. - Medium is the type, source is the place.
utm_medium=email&utm_source=newsletter,utm_medium=cpc&utm_source=google. - Campaign names carry a date or a version.
spring-sale-2026is still readable next year.
Let the builder enforce them
The free UTM builder applies these rules as you type and remembers your last values, so links stay consistent across the team. Consistent names mean the Sources report stays clean instead of splitting one campaign across near-duplicate rows.
UTM links need no change when you migrate from another tool — TapCub reads the same five parameters you already tag. See moving goals from GA4.
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