More in Website analytics
- Bots and AI crawlers
- Traffic sources, UTM and ad click IDs
- Are bots and AI crawlers counted in my visitors?
- How does TapCub detect bots?
- How do I read the AI crawler ledger?
- A real visitor is marked as a bot — how do I fix it?
- How does TapCub decide a visit’s channel?
- How should I name my UTM parameters?
- Why do my organic search terms look empty?
- How do I add annotations to my charts?
- How do I get alerted when traffic drops or spikes?
- How do I schedule email reports?
- How do I share a dashboard or report?
- How do I check Core Web Vitals for real visitors?
- How do I find JavaScript errors on my site?
- How do I see website visitors in real time?
- How do I compare date ranges?
- How do I import server logs?
- How do I check crawl health and crawler errors?
- How do I find the pages where visitors leave my website?
- All guides in this category
Still have a question?
Could not find it? A person reads every message, usually within a few hours on business days.
Chat with usShort answer
Yes. TapCub reads the click ID that 14 ad platforms append to landing URLs — gclid, msclkid, bd_vid and more — automatically, with nothing to configure. The raw ID is never shown or exported, only a type and a hash.
14 platforms, no setup
TapCub reads the click ID that ad platforms append to landing URLs — Google Ads, Meta, TikTok, Microsoft Ads, X Ads, LinkedIn, Snapchat, Pinterest, Reddit Ads and Yandex Direct globally, plus Ocean Engine, Baidu Marketing, Tencent Ads and Kuaishou in China. Nothing to configure: a URL with one of these IDs is classified as paid even when it carries no UTM.
What is stored, and filtering by platform
Click IDs appear in a separate table as a type and a hash; the raw ID is never shown or exported. Click a row to filter other reports by that platform — the fastest way to see which pages and goals paid traffic actually reached. Channel ROI across platforms is in Marketing analytics.
Because only a hash is stored, ad click IDs do not identify a person — they tell you the platform, not the visitor.
Did this answer your question?
We use your answers to fix and expand this page.
Couldn’t send. Please try again in a minute.
Thanks for the feedback. We’ll use it to improve this page.You’ve already sent feedback on this page. Thanks.