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- How do I read the AI crawler ledger?
- A real visitor is marked as a bot — how do I fix it?
- How does TapCub decide a visit’s channel?
- How should I name my UTM parameters?
- Does TapCub track ad click IDs like gclid?
- How do I add annotations to my charts?
- How do I get alerted when traffic drops or spikes?
- How do I schedule email reports?
- How do I share a dashboard or report?
- How do I check Core Web Vitals for real visitors?
- How do I find JavaScript errors on my site?
- How do I see website visitors in real time?
- How do I compare date ranges?
- How do I import server logs?
- How do I check crawl health and crawler errors?
- How do I find the pages where visitors leave my website?
- All guides in this category
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Because modern browsers almost never pass the search keyword to a third-party site. The short organic-terms column is expected and the same in every analytics tool. For full queries, connect Google Search Console or Bing Webmaster.
Three kinds of search term
The search terms tab has three parts: organic terms, paid terms from utm_term, and on-site search terms. Organic terms only exist when the referrer carried the keyword, and modern browsers almost never pass it to a third-party site. That column being short is expected — it is the same in every analytics tool, not a TapCub limitation.
Connect Search Console for full queries
For the real organic queries, connect Google Search Console or Bing Webmaster under Web analyticsSEO. Clicks, impressions, CTR and position then appear next to your pages, which is the complete picture browsers will not hand to an analytics script.
On-site search terms — what people type into your own search box — are captured in full, because they never leave your site.
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