How do I build a funnel?

The four settings

1. Add steps — at least 2, at most 20. A step is one or more event names (several names are OR) or a page path, which may use a wildcard. Each step can carry its own filters, such as plan = pro.
2. Set the conversion window. Default 7 days; minutes, hours or days; at most 180 days. The window starts when a person completes step one.
3. Pick the order rule. Ordered allows other events between steps. Strict fails the funnel if another funnel-step event appears out of order. Any order only requires that all steps happen.
4. Optional: exclusions, same session, hold property. Up to 5 exclusion events drop a conversion if they occur between steps. “Same session” requires every step in one session. A hold property requires the same value — the same product id, say — on every step.

Unique people vs attempts

Counting defaults to unique: a person is counted once, on their first entry. Switch to attempts to count every session entry instead. Steps usually come from accepted events — see the event inbox — so confirm the event you need exists before you build.

See also

• How do I create user segments?
• How do I set up goals and track conversions?