More in Product analytics
- Autocapture and the AI event inbox
- Build a funnel that explains drop-off
- Identify users across web, app and mini-programs
- What is autocapture, and how does it work?
- What are unplanned events, and how do I manage them?
- When should I use a funnel instead of a goal or path?
- How do I build a funnel?
- How do I read where a funnel drops off?
- What is identified mode, and should I turn it on?
- How do I call login to identify a user?
- How is one person merged across devices?
- How does identity work on apps and mini-programs?
- How do I track clicks on outbound links?
- How do I track file downloads?
- How do I track form submissions?
- How do I track custom events?
- How do I track button clicks?
- How do I create a heatmap?
- How do I track scroll depth?
- How do I track ecommerce purchases and revenue?
- How do I set up goals and track conversions?
- How do I query my data with SQL?
- How do I create a custom metric?
- How do I analyze accounts with groups?
- How do I connect AI agents with MCP?
- How do I ask the AI assistant about my data?
- How do I create user segments?
- How do I run an RFM analysis?
- How do I record and watch session replays?
- How do I analyze user paths?
- How do I build a retention report?
- How do I analyze how an event is distributed?
- How do I create a tracking plan?
- How do I view a user’s profile and activity?
- How do I read the lifecycle report (new, returning, resurrecting, dormant)?
- How do I compare attribution models for a conversion?
- All guides in this category
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Open Insights → Data → Event inbox, expand a pending candidate, then Accept (names it and backfills 90 days), Merge (adds it to an existing event) or Ignore. Accepting needs the Analyst role or above.
What a candidate shows
Open InsightsDataEvent inbox. Each pending row shows hits and distinct people over the last 7 days, when it was last seen, and whether the name came from a rule or from AI. Filter by high or low confidence, or by “not seen for 3 days” to clear stale ones. Expand a row for the 7-day trend, first seen, the pages it occurred on, and what people did just before and after.
Accept, merge or ignore
| Action | What it does |
|---|---|
| Accept | Asks for an event name (starts with a letter), a label, a category and a description. Creates a match rule and backfills the last 90 days of autocapture, so funnels have history on day one. A large backfill can take a few minutes. |
| Merge | Adds this interaction to an existing event’s rules — a second “Buy” button on a new page, say — and backfills only the increment. |
| Ignore | Moves it to Ignored. It stays there and can be accepted later; it does not come back as pending. |
Accepting, merging and ignoring require the Analyst role or above. Accepted events appear immediately in funnels, retention, paths and segments.
Accept only the handful of events your team will actually read. You can always accept more later; an over-long event list is harder to use than a short one.
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