More in Product analytics
- Autocapture and the AI event inbox
- Build a funnel that explains drop-off
- Identify users across web, app and mini-programs
- What is autocapture, and how does it work?
- How do I review and accept events in the inbox?
- What are unplanned events, and how do I manage them?
- How do I build a funnel?
- How do I read where a funnel drops off?
- What is identified mode, and should I turn it on?
- How do I call login to identify a user?
- How is one person merged across devices?
- How does identity work on apps and mini-programs?
- How do I track clicks on outbound links?
- How do I track file downloads?
- How do I track form submissions?
- How do I track custom events?
- How do I track button clicks?
- How do I create a heatmap?
- How do I track scroll depth?
- How do I track ecommerce purchases and revenue?
- How do I set up goals and track conversions?
- How do I query my data with SQL?
- How do I create a custom metric?
- How do I analyze accounts with groups?
- How do I connect AI agents with MCP?
- How do I ask the AI assistant about my data?
- How do I create user segments?
- How do I run an RFM analysis?
- How do I record and watch session replays?
- How do I analyze user paths?
- How do I build a retention report?
- How do I analyze how an event is distributed?
- How do I create a tracking plan?
- How do I view a user’s profile and activity?
- How do I read the lifecycle report (new, returning, resurrecting, dormant)?
- How do I compare attribution models for a conversion?
- All guides in this category
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Use a funnel for an ordered process — sign-up, checkout, onboarding. For a yes/no outcome a goal is simpler; for the next page without a fixed order use paths; for whether people came back use retention.
What a funnel is for
Use a funnel for an ordered process: sign-up, checkout, onboarding. It answers three questions: how many people who entered step one reached the last step inside the window, which step lost the most, and how long completion took.
When another report fits better
Three neighbours sit next to funnels under InsightsBehavior:
| Question | Use instead |
|---|---|
| Did this happen at all? | A goal in Web analytics — simpler than a funnel for a single yes/no outcome. |
| What page comes next? | Paths, when there is no fixed order to enforce. |
| Did people come back? | Retention, for repeat visits over days or weeks. |
A funnel is comparable even when totals do not match another tool, because every step is counted the same way inside one dataset.
See also
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