More in Product analytics
- Autocapture and the AI event inbox
- Build a funnel that explains drop-off
- Identify users across web, app and mini-programs
- What is autocapture, and how does it work?
- How do I review and accept events in the inbox?
- What are unplanned events, and how do I manage them?
- When should I use a funnel instead of a goal or path?
- How do I build a funnel?
- How do I read where a funnel drops off?
- How do I call login to identify a user?
- How is one person merged across devices?
- How does identity work on apps and mini-programs?
- How do I track clicks on outbound links?
- How do I track file downloads?
- How do I track form submissions?
- How do I track custom events?
- How do I track button clicks?
- How do I create a heatmap?
- How do I track scroll depth?
- How do I track ecommerce purchases and revenue?
- How do I set up goals and track conversions?
- How do I query my data with SQL?
- How do I create a custom metric?
- How do I analyze accounts with groups?
- How do I connect AI agents with MCP?
- How do I ask the AI assistant about my data?
- How do I create user segments?
- How do I run an RFM analysis?
- How do I record and watch session replays?
- How do I analyze user paths?
- How do I build a retention report?
- How do I analyze how an event is distributed?
- How do I create a tracking plan?
- How do I view a user’s profile and activity?
- How do I read the lifecycle report (new, returning, resurrecting, dormant)?
- How do I compare attribution models for a conversion?
- All guides in this category
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By default TapCub counts a cookieless pseudonym and builds no profile. Identified mode adds a device ID (written once consent allows) and a person created when your code reports a login. Turn it on only if you have a sign-in and want one person as one row across devices.
Anonymous vs identified
By default TapCub counts visitors with a cookieless pseudonym and never builds a person profile. Identified mode adds two things: a device ID written once consent allows it, and a person created when your code reports a login. People who never log in still appear only in aggregates.
Turn it on
Identified mode is available from Pro and pins the collection tier at 3 — see collection tiers. Turn it on under InsightsProject settingsIdentity. The web script then lazy-loads the identity module, so there is nothing to redeploy.
If you have no login, leave identified mode off. Anonymous mode already gives you traffic, sources, funnels and retention — identity only helps when you can report who someone is.
See also: View user profiles.
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