More in Product analytics
- Autocapture and the AI event inbox
- Build a funnel that explains drop-off
- Identify users across web, app and mini-programs
- What is autocapture, and how does it work?
- How do I review and accept events in the inbox?
- What are unplanned events, and how do I manage them?
- When should I use a funnel instead of a goal or path?
- How do I build a funnel?
- What is identified mode, and should I turn it on?
- How do I call login to identify a user?
- How is one person merged across devices?
- How does identity work on apps and mini-programs?
- How do I track clicks on outbound links?
- How do I track file downloads?
- How do I track form submissions?
- How do I track custom events?
- How do I track button clicks?
- How do I create a heatmap?
- How do I track scroll depth?
- How do I track ecommerce purchases and revenue?
- How do I set up goals and track conversions?
- How do I query my data with SQL?
- How do I create a custom metric?
- How do I analyze accounts with groups?
- How do I connect AI agents with MCP?
- How do I ask the AI assistant about my data?
- How do I create user segments?
- How do I run an RFM analysis?
- How do I record and watch session replays?
- How do I analyze user paths?
- How do I build a retention report?
- How do I analyze how an event is distributed?
- How do I create a tracking plan?
- How do I view a user’s profile and activity?
- How do I read the lifecycle report (new, returning, resurrecting, dormant)?
- How do I compare attribution models for a conversion?
- All guides in this category
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Each step shows its count, the rate versus step one and the previous step, the drop-off and the median time from the previous step. The largest drop is highlighted. Break the result down by source or device to find where the loss really is.
Read each step
Each step shows the count, the rate versus step one, the rate versus the previous step, the drop-off and the median time from the previous step. The largest drop is highlighted. A typical checkout funnel reads 2,400 → 1,248 → 674 → 508: a 46% loss between the first two steps points at the cart page, not at payment.
Click a step to list the people who reached it, or the people who dropped there, and open any of them to see what they did instead.
Median time matters as much as rate. A step that converts well but takes two days is usually an email or an approval, not a product problem.
Break it down to find the cause
Breakdown splits every step by one property — source, device, country, plan — and keeps the 10 groups with the most entries. This is where the useful answers hide: a 46% drop overall may be 20% on desktop and 70% on mobile. Breakdown uses the first property only, and there is no compare-period view for funnels.
Plan limits: 3 saved funnels on Free, 20 on Pro, unlimited on VIP. Timing uses up to 20,000 completed samples; counts are always exact. See Plans and limits.
See also: Drop-off rate.
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