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Plans, quotas and payment

Analytics and Chat are separate subscriptions. This guide lists the limits, explains the over-quota and expiry behavior, and covers how to pay.

Account and billing7 min readLast updated Oct 1, 2026TapCub team

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Two subscriptions

TapCub bills Analytics and Chat separately, and each has a free tier. A paid analytics plan does not change your chat limits and vice versa. Usage and expiry dates are on Analytics plan & usage and Chat plan & usage.

Both products use the tiers Free, Pro, VIP 1 and VIP 2. Enterprise is a separate agreement — see Enterprise.

Analytics limits

FreeProVIP 1VIP 2
Price / month$0$9$29$79
Sites102550100
Events / month500K1M3M10M
Data retention6 months12 months24 months36 months
PlatformsWebWeb, app, mini-programWeb, app, mini-programWeb, app, mini-program
Members per site1310Unlimited
Funnels320UnlimitedUnlimited
Autocapture, identified mode—✓✓✓
Monitors / alert channels—20 / 2UnlimitedUnlimited
White-label sharing——✓✓

Yearly billing is 40% off: Pro $64.80, VIP 1 $208.80, VIP 2 $568.80 a year. The pricing page has the complete comparison.

Chat limits

FreeProVIP 1VIP 2
Price / month$0$12$39$99
Agent seats131050
Conversations / month1001,0005,00020,000
History kept30 days90 days180 days12 months
AI calls / month303002,00010,000
Knowledge-base items202002,00010,000
Two-way translation, remove branding—✓✓✓

Conversations are summed across every site you own, per calendar month in the site time zone.

What happens at the limit

  • Events: once the monthly cap is reached, the collector still answers 202 and your website keeps loading, but new events are not stored. The usage page shows an over-quota notice. Recognized bots never count toward the cap.
  • Conversations: open conversations continue; a new visitor sees the offline message form instead of a live chat.
  • Reset: both counters reset on the 1st of the month at midnight in the site time zone.
  • Sites: creating a site beyond the cap is refused with a clear message; existing sites keep working.
Dropped events are not recoverable. If you expect a traffic spike, upgrade before it — a higher tier starts immediately, and the unused time on the lower tier is queued to run after it ends, not lost.

Expiry and downgrades

When a paid period ends without renewal, that product falls back to Free limits. Data beyond the Free retention window becomes read-only for 30 days, so you can export or renew; after that it is deleted according to the Free retention. Sites beyond the Free cap are paused, not deleted. Buying a lower tier while a higher one is active schedules it to start when the higher one ends — it does not downgrade you today.

Payment and invoices

Pay by card through Stripe, by PayPal, or with Alipay or WeChat Pay. Monthly and yearly periods are available; the yearly price is the monthly price with the 40% discount applied. Invoices are generated for every payment and downloadable from the plan page. If a payment fails, the plan stays active for a short grace period while you update the method.

Need a purchase order, bank transfer or more than 100 sites? Contact us or read about Enterprise.

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