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Display masking has three levels — none, partial and full. By default Admins see identifiers in the clear, Analysts see them partially masked, and Viewers see them fully masked. An Admin can set a stricter floor per member; the strictest setting wins.
Three masking levels
Display masking decides how much of an identifier — an email, a phone number — a role sees:
| Level | What it shows |
|---|---|
| None | The identifier in the clear. |
| Partial | The first character and the domain of an email, the last four digits of a phone, and the ends of other strings. |
| Full | The identifier fully masked. |
Defaults: Admins see identifiers in the clear; Analysts see direct identifiers partially masked; Viewers see them fully masked.
Tighten it per member
An Admin can change the policy per role and set a stricter floor for an individual member — the strictest level always wins. This is how you give a contractor the inbox without exposing customer emails. Deleting stored personal data is a different task, covered in export and deletion.
Masking only changes what is displayed; it does not delete anything. The underlying rows are governed by your retention and deletion settings.
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