Operations
The practical side of running a website: what cookieless measurement changes, how to migrate without losing history, and what to check before you switch tools.
Operations is for the person who owns the website: webmasters, developers and marketing ops. Articles cover tracking setup, migrations from other tools, consent and privacy, and the checks that keep a site measurable as it changes.
Articles in Operations
2 articles
Eight things to check before you migrate from Google Analytics 4
Migrations fail on definitions, not on snippets. The eight checks we walk customers through, from event inventory to the day you remove the old tag.
Read moreWhat cookieless analytics means for your numbers
Cookieless is not a marketing word. It changes how a visitor is counted, what “returning” means and which banner you no longer need. Here is the mechanism and the trade-off.
Read moreOther categories
Each category answers a recurring question we hear from customers. Start with the one closest to your job.
Analytics
Definitions, funnels, retention and the data-quality questions behind every number.
2 articlesGrowth
AARRR, experiments and how to pick the one stage worth fixing first.
1 articleChat
Proactive invites, translation and turning support conversations into conversions.
2 articlesProduct
What shipped, why we built it that way, and how to turn it on.
1 articleAI crawlers
GPTBot, ClaudeBot, PerplexityBot: who fetches your pages, what the files say and what comes back.
2 articles