Schema type · BreadcrumbList Breadcrumb schema generator

Write the trail one level per line and get BreadcrumbList markup with positions numbered for you. Since January 2025 Google shows breadcrumbs in desktop results only; on mobile it shows just the domain. The markup is still supported.

Required and recommended checks
Rich-result status as of 2026
Runs locally

Generator

Generate BreadcrumbList JSON-LD

One level per line as Name | URL, from the home page down. The last line is the current page; its URL is optional.

Breadcrumb trail

One level per line: Name | URL. The last line is the current page and can omit the URL.

Wrap in a <script> tagTurn off to copy the bare JSON (for a tag manager or a CMS field that adds the tag itself).

No errors or warnings. Check the values against the page once more, then test the live URL.

JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://example.com/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Men",
      "item": "https://example.com/men/"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Shirts",
      "item": "https://example.com/men/shirts/"
    },
    {
      "@type": "ListItem",
      "position": 4,
      "name": "Linen Shirt – Navy"
    }
  ]
}
</script>

Paste it into the page’s <head> or <body>. The values must match what visitors can see on that page.

Checks

Errors break eligibility; warnings are recommended properties or likely mistakes.

OKBreadcrumbList: valid breadcrumb. Since January 2025 Google shows breadcrumbs on desktop results only; mobile results show just the domain.

Test it

Google Rich Results Test ↗Check in schema validator Schema Markup Validator ↗

Runs entirely in your browser. Nothing you type here is uploaded or stored by TapCub.

Version v1.0Updated 2026-11-12Update history

Read the result

What the generator gives you

A code block, a list of checks and three links. Each answers a different question.

The JSON-LD block

A <script type="application/ld+json"> tag with one object. It can go anywhere in the HTML; the head is the usual place. If your CMS already outputs schema for the same thing (many SEO plugins do), replace theirs rather than adding a second, conflicting copy.

Errors

A required property is missing or a value has the wrong format: a date like 11/09/2026, a price written as $59, a currency written as usd. Google ignores an item with errors for rich results, though the page itself still ranks normally.

Warnings

Recommended properties you left out, or things that are valid but risky, such as a relative image URL or a time without a time zone. Add a recommended property only when the information really appears on the page.

Eligible is not the same as shown

“All required properties present” means the item can qualify. Google still decides per query whether to show a rich result, and some types (FAQ, HowTo) are no longer shown at all. The tool says so on those types instead of pretending.

The checks follow schema.org and Google Search Central’s structured data pages as of November 2026. Google’s own Rich Results Test is the final word on eligibility; test the live URL after publishing.

How to use it

Four steps from form to rich result

Most of the work is copying facts that are already on the page.

1
Choose the type

Match the main content of the page: a product page gets Product, a blog post Article, the home or about page Organization. One page can carry several types, each in its own block.
2
Fill in the visible facts

Copy names, prices, dates and ratings exactly as visitors see them. Markup that describes content not on the page breaks Google’s guidelines.
3
Clear the errors

Work down the checks list until there are no errors. Warnings are optional but usually worth fixing.
4
Publish and test

Paste the block into the page template, deploy, then run the live URL through the Rich Results Test and watch the Enhancements reports in Search Console.

Rules

BreadcrumbList rules

The trail should reflect a typical path to the page, not necessarily the URL structure.

At least two ListItems
Positions start at 1 and increase by one
The last item may omit item; Google then uses the page URL
A page reachable by two paths can carry two BreadcrumbList blocks

How TapCub reports search performance

ListItem properties in a BreadcrumbList
Property	Required	Notes
position	Yes	1, 2, 3… in order
name	Yes	The label shown in the trail
item	Yes, except the last item	Absolute URL of that level

Worked example

A product page four levels deep

Home → Men → Shirts → the product. The product page is the last item, without a URL.

Example breadcrumb trail and positions
position	name	item
1	Home	https://example.com/
2	Men	https://example.com/men/
3	Shirts	https://example.com/men/shirts/
4	Linen Shirt – Navy	(omitted: current page)

Make the visible breadcrumb on the page show the same four levels.

Common mistakes

Why valid-looking markup gets ignored

Most structured data that never produces a rich result fails for one of these reasons.

Marking up what visitors cannot see

Ratings with no reviews on the page, FAQs that only exist in the code, or prices that differ from the page. Google treats this as spam and can apply a manual action.

Local date and price formats

09/11/2026, 1.299,00 € and ¥199 are normal on a page and wrong in JSON-LD. Use ISO dates and plain numbers.

Two plugins, two copies

A theme and an SEO plugin both output Product or Organization with different values. Keep one source of truth.

Chasing retired rich results

FAQ and HowTo markup no longer produce rich results in Google. Adding them to every page is wasted effort.

In TapCub

See whether search traffic follows

Structured data is a means; clicks are the result. TapCub puts search performance, crawler activity and page behaviour next to each other, so you can see what happened after you shipped the markup.

Search Console and Bing in one view

Clicks, impressions, CTR and position by query and page, with content-decay alerts for pages losing traffic.

Learn more

Search engines and AI crawlers counted apart

Googlebot, Bingbot and AI crawlers are kept out of human reports and shown on their own lines.

Learn more

Page reports

Entry and exit pages, 404s with the referrer that sent people there, and pages that used to rank and now slip.

Learn more

Explore website analytics

FAQ

Schema markup generator questions

Still have a question?

Chat with the team behind TapCub — we usually reply within a few hours on business days.

Chat with us Help center

Are breadcrumbs still shown in Google?

On desktop, yes. In January 2025 Google simplified mobile results to show only the site name and domain instead of the breadcrumb path. The markup is still supported and still used on desktop.

Does the trail have to match my URL structure?

No. Google asks for a trail that represents a typical user path to the page. A product at /p/12345 can still have Home › Men › Shirts.

Should the home page be the first item?

Usually, yes, and it makes the trail clearer. It is not a strict requirement; what matters is that positions are consecutive and every item except the last has a URL.

Changelog

Update history

New features, fixes and data refreshes for this tool, newest first.

2026-11-12 · v1.0

LaunchedFirst release.

Missing something or found an error? Tell us — requests that come up often go into the next update. All tool updates

Next step

Check the result, then the rest of the page

Validate the published page, then make sure the title and description earn the click.

Start free Open the schema validator

Schema validatorPaste a whole page to find every JSON-LD block and its errors. Meta tag generatorTitle, description, canonical and Open Graph tags in one go. SERP previewSee how the title and description will be cut in Google and Baidu.

Schema type · BreadcrumbList Breadcrumb schema generator

Generate BreadcrumbList JSON-LD

What the generator gives you

Four steps from form to rich result

Choose the type

Fill in the visible facts

Clear the errors

Publish and test

BreadcrumbList rules

A product page four levels deep

Why valid-looking markup gets ignored

Marking up what visitors cannot see

Local date and price formats

Two plugins, two copies

Chasing retired rich results

See whether search traffic follows

Search Console and Bing in one view

Search engines and AI crawlers counted apart

Page reports

Related tools, terms and guides

Schema markup generator questions

Update history

Check the result, then the rest of the page

See your data clearly. Find your growth.

See your data clearly.
Find your growth.