What is an industry analytics template?

What a template contains

• Event definitions with properties and types: view_item, add_to_cart, purchase with items for a shop; lesson_completed for education.
• Metrics the sector reports on, such as GMV and repeat rate, or trial conversion and seat expansion.
• Goals and funnels for the main conversion paths.
• Dashboards laid out for the questions that sector asks weekly.

The value is less the dashboards themselves than the shared vocabulary: everyone uses the same event names from day one, and the tracking plan writes itself.

When to use one

Use a template when your business looks like the sector's typical model and you have not designed tracking yet. Adapt it when your names already exist: a good template lets you map its event names to the ones you already send, so reports work without re-instrumenting. Skip it when the business is unusual enough that its default funnels would mislead.

Industry packs in TapCub

TapCub has ten industry packs: e-commerce, B2B SaaS, content and media, education, finance, games, healthcare, lead generation, real estate and automotive. Installing a pack creates its event definitions, metrics, goals, funnels, journey stages, AARRR mapping and dashboard templates in your project. Event names can be mapped to ones you already use, and every reference in funnels, metrics and dashboards follows the mapping.

After installing, generate the tracking plan from the new definitions to get a ready checklist of what to implement. Browse the packs on the templates page.

Common mistakes

• Installing and never implementing. A template defines events; your code still has to send them.
• Keeping every default. Remove metrics nobody will read.
• Duplicating existing events. Map to your existing names instead of creating parallel ones.

Related guides: Lead Tracking and SaaS Metrics.