TapCub is live — analytics, insights and live chat, free on one platform

Analytics · Insights · Chat See your data clearly.
Find your growth.

Analyze user data, drive business growth. Web, app and mini-program traffic and behavior in one place — and when something's wrong, talk to the visitor who's still on the page.

Start free See a live demo
  • No credit card
  • Set up in 1 minute
  • Cookieless analytics

One platform, five views

Set up in minutes on the platforms you already use

  • WordPress
  • Shopify
  • WooCommerce
  • Webflow
  • Next.js
  • WeChat Mini Program
  • Alipay Mini Program
  • Douyin Mini Program
  • iOS
  • Android
  • HarmonyOS
  • Flutter
  • React Native
  • uniuni-app

Trademarks belong to their respective owners and indicate compatibility only.

Why growth stalls

Growth stuck? The answer is usually in your data

Four problems we hear every week — and what TapCub does about each one.

You pay for ads but can't tell which channel brings orders

Marketing attribution and channel ROI. Click IDs from 14 ad platforms, UTM and first touch are matched to orders and revenue.

See channel ROI

Users sign up, then never come back

Retention and segments. See which cohorts return, which features they use, and who is about to churn.

Week-1 → week-6 retention, two cohorts

See retention

Your reports include crawlers — the numbers look good but aren't real

Humans and bots counted separately. Search engines, AI crawlers and bad bots get their own reports.

See bot filtering

Visitors have questions, nobody answers, they leave

Live chat with visitor context. Reach out while they're still on the page, with their source and journey in view.

See live chat
01Analytics

Every visit, where it came from and where it went

Simple reports anyone on the team can read — with the details analysts need one click away.

  • Sources and channels — search, social, ads and AI assistants like ChatGPT and Perplexity
  • Pages and content — entry, exit, 404s and site search
  • Live visitors — who is on the site right now
  • Humans and bots apart — 197 built-in rules keep crawlers out
Web analytics App analytics Mini-program analytics

≈2 KB

script, gzipped

12

reports out of the box

197

bot rules built in

02Insights

What users did, who they are, and why they stayed

Behavioral and user analytics without a tracking plan or a data team.

Explore product analytics
03Growth

Put your budget where growth actually comes from

Attribution, ROI and a growth board that tells you what to fix first.

Marketing attribution

Ad click IDs, UTM and first touch, matched to sign-ups and orders automatically.

Channel ROI

Import costs and compare cost, conversion and revenue on one quadrant chart.

Growth board

Acquisition, activation, retention, revenue and referral — with alerts when something moves.

Channel ROI · cost vs. revenuebubble size = orders
Sample data

Ad click IDs we recognize

No extra setup — just keep the IDs in your landing URLs.

  • Google
  • Meta
  • Microsoft
  • TikTok
  • LinkedIn
  • X
  • Baidu
  • TTencent Ads
  • OOcean Engine

gclid · fbclid · msclkid · ttclid · li_fat_id · twclid · bd_vid · gdt_vid · clickid

Explore marketing analytics
Analytics × Chat

Where you spot the problem is where you solve it

Most tools do either analytics or chat. TapCub runs both on the same visitor data — so the funnel that shows the drop can open the conversation that fixes it.

Before

  • 3toolsanalytics, insights, chat
  • 3scriptsthree tags to maintain
  • 3copies of the visitornumbers never match

With TapCub

  • 1platformone login, one bill
  • 1script · ≈2 KBchat switches on in the console
  • 1visitor recordsame data in every view

After the conversation, compare conversion of visitors who chatted vs. those who didn't. See chat attribution

AI

Ask your data a question. Let AI keep watch.

Plain-language questions, answered with a chart and a one-line conclusion.

Try a question

A scripted demo — no real AI is called on this page.

Metrics AI is watching

  • Sign-ups · mobile fell 38% · Tue 09:40 · sent to Slack
  • Checkout exit rate above 45% for 2 days · Mon 08:00
  • ChatGPT referrals up 41% week over week · Sun 07:00

Why did sign-ups drop last week?

Sign-ups · daily, last 14 days · split by device

Sign-ups fell 38% on Tue–Thu. The drop is only on mobile Safari: the form's submit error rate jumped from 2% to 41% after Monday's release. Desktop was flat.

ROI by channel · last 30 days

Newsletter returns $6.20 per $1. Google Ads drives the most revenue; TikTok Ads spends 23% of budget for 7% of orders — consider moving part of it.

At-risk users · no activity in 14+ days

1,206 users show churn signals. Most never invited a teammate. Saved as segment "At risk · no invite" — ready for a campaign or a chat invite.

Chat topics · last 30 days · 1,842 conversations

Shipping time is 31% of all chats — and 68% of them start on /checkout. Adding delivery estimates to that page could remove roughly 390 chats a month; AI already answers 74% of these.

Sample data

AI event inbox

Autocaptured clicks and forms grouped into named events for you to confirm.

Anomaly alerts

Get notified by email, Slack, Lark, DingTalk, WeCom or webhook when a metric moves.

AI chat answers

Answers common questions from your knowledge base and hands off to a person when unsure.

Industries

Different industries, one way to grow

10 industry templates and 11 industry solutions, each with the metrics and dashboards that matter for your business.

Where do orders slip away?

Track checkout drop-off, which channels bring paying customers, and how many come back — then greet shoppers on the checkout page.

Conversion rate

3.2%

Avg. order value

$68

Repeat rate

27%

Channel ROI

2.8×

Typical question: "Why is mobile checkout 2× worse than desktop?" → Funnel by device shows the address form; a chat invite on that step recovers 8% of carts.

FunnelsChannel ROIRevenueLive chatSee the solution

Selling abroad without speaking every language

Attribute overseas ad spend, see visitors by country and time zone, and chat in their language with two-way translation.

Countries

42

Ad ROI

2.4×

Chat languages

9

Inquiry → order

11%

Typical question: "Which countries convert from Meta ads?" → Country × channel table shows DE and NL at 3.1×, BR at 0.6×.

Ad attributionTranslationLive chatSee the solution

Why do trials stop at day three?

See which features drive activation, which accounts are healthy, and who is ready to upgrade.

Trial → paid

14%

Activation

46%

Week-4 retention

38%

Health score

72

Typical question: "Which feature predicts upgrade?" → Users who invite a teammate in week 1 upgrade 2.4× more often.

RetentionAccountsHealth scoreSee the solution

Who reads to the end — and who just scrapes?

Measure reading depth and member conversion, and see exactly how much AI crawlers take from your content.

Read depth

64%

Member conversion

1.8%

AI crawler hits

82,410

Decaying articles

12

Typical question: "How much of our traffic is AI crawlers?" → 19% of requests this month; GPTBot alone fetched 2,140 articles and sent back 812 readers.

PagesAI crawlersContent decaySee the solution

From course page to enrollment

Follow leads from first visit to sign-up, track course completion and see who renews.

Lead conversion

6.5%

Trial lessons

920

Completion

58%

Renewal

41%

Typical question: "Which course pages produce leads?" → Landing page report ranks 14 pages by form conversion; chat on the top 3 adds 112 leads a month.

FunnelsSegmentsLive chatSee the solution

Where do applications get abandoned?

Measure the account-opening funnel step by step, flag risky traffic, and keep data handling compliant.

Application rate

4.1%

KYC completion

63%

Funded accounts

38%

Bot traffic

27%

Typical question: "Where does KYC lose people?" → Step 3 (ID upload) loses 29%, mostly Android Chrome; the compliance center keeps every event in region.

FunnelsBot detectionComplianceSee the solution

Do new players make it to day seven?

Track installs, retention and paying users by version and channel.

Day-1 retention

41%

Day-7 retention

17%

Paying users

3.6%

ARPPU

$9.8

Typical question: "Did the 2.3 update hurt retention?" → Version comparison shows D1 dropped 6 pts on Android only; crash-free users fell to 97.1%.

App analyticsRetentionVersionsSee the solution

Which channel brings leads that close?

Measure form conversion and inquiries by channel, then see the cost of every qualified lead.

Form conversion

7.9%

Cost per lead

$14

Chat inquiries

316

Qualified

48%

Typical question: "Which ads bring leads that actually close?" → Channel report with "qualified" as the goal shows Google at $19 per qualified lead, Meta at $41.

GoalsChannel ROILive chatSee the solution
Sample data

TapCub in numbers

Tracking script, gzipped
≈2 KB
Platforms with SDKs
7
Ad platforms' click IDs recognized
14
Industry analysis templates
10

Events processed today1,284,906Sample

Privacy

Real data, with respect for privacy

Honest numbers don't require tracking people across the web. TapCub counts visitors without cookies and gives you the controls regulators expect.

  • No cookies for analytics

    Visitors are counted with a salted, daily-rotating server-side hash. Nothing is stored in the browser.

  • Humans and bots apart

    Crawlers never inflate your visitor counts or conversion rates — they get their own report.

  • Compliance center

    GDPR, CCPA and China's PIPL modes, with consent settings per site.

  • Your data, your control

    Export any time, delete on request. Member roles and audit logs for your team.

Privacy & security
Voices

What a week with TapCub looks like

Illustrative customer scenarios — written from the perspective of the people who use analytics and live chat every day. Not real reviews.

Get started

One line of code. Data in a minute.

Analytics and live chat share one script. Turn chat on later in the console — nothing to install twice.

  1. 1

    Sign up

    Free, no credit card. Email or Google.

  2. 2

    Add a website, app or mini-program

    Each one gets its own site key. Up to 10 on the free plan.

  3. 3

    Paste the snippet

    Before </head>, or via a plugin for WordPress, Shopify and Webflow.

Start freeInstall guide
Moving from Google Analytics 4 or Baidu Tongji? Read the migration guide
index.html 
<!-- before </head> · analytics + chat -->
<script defer src="https://static.pathclue.com/client.js" data-site="SITE_KEY"></script>

First event received · 2 seconds ago

pageview · / · Chrome, macOS · humans only

1 live

  • Realtime lights up

    Visitors appear with the first pageview

  • Bots filtered

    197 rules run before anything is counted

  • Chat when ready

    One switch in Settings — no second script

SDKs and APIs

  • Web
  • iOS
  • Android
  • HarmonyOS
  • Mini-programs
  • Flutter
  • React Native
  • uni-app
  • Server API

Same visitor ID across web, app and mini program — one person, one timeline. Server-side events go through the HTTP API.

Pricing

Start free. Upgrade when you need to.

Analytics and live chat each have a free plan with the core features included. Paid plans add volume, retention and team features — priced in USD.

  • 10 websites on the free analytics plan
  • 500,000 events per month
  • 6 months of data retention — 12 on Pro, 24 on VIP
  • All core reports included, no feature gates
See pricingLive chat pricing

Pay with

Cards via StripePayPalAlipayWeChat Pay

Analytics

$0 / month

Pro from $9 / month

Included free

  • Websites10
  • Events / month500k
  • Data retention6 months
  • ReportsAll 12
  • Bot & AI crawler reportsYes

On Pro

  • Events / month1M
  • Retention12 months
  • App & mini-program sourcesYes

Live chat

$0 / month

Pro from $12 / month

Included free

  • Agents1
  • Chats / month100
  • Visitor contextYes
  • AI answers / month30
  • Knowledge base entries20

On Pro

  • Agents3
  • Chats / month1,000
  • Two-way translationYes
Enterprise

Data has to stay on your own servers?

TapCub supports self-hosted deployment and an Enterprise edition — quoted separately for teams with security, compliance, data-sovereignty or customization needs.

  • Self-hosted
    Data never leaves your network
  • Dedicated resources
    Higher volumes by contract
  • Custom development
    Integrate with your CRM and warehouse
  • Dedicated service & SLA
    Onboarding, training and support
Talk to sales About Enterprise
Your network · private cloud or on-prem Collectorweb · app · mini-program SDKs DatabaseMySQL + Redis · your keys Console · Analytics · ChatSSO · roles · audit log Visitor data stays inside this box. TapCub cloud license · updates
DockerKubernetesOffline packageDedicated cloud
Resources

Learn from our own data

All articles
Sample data: the largest handoff reason is missing knowledge, so the fix is writing the missing answers, not a different bot.

Blog · Live Chat

Types of chatbots: rule-based, FAQ, AI and hybrid, compared

Chatbots differ most in how they produce an answer: fixed menus, keyword rules, stored FAQ matches, or generated text grounded in your documents. The main types compared, how retrieval-augmented AI works, and what a support bot actually resolves.

9 min read
Sample data: a canned-reply list after the team replaced its generic apology with situation-specific ones. The use count shows which lines agents actually send.

Blog · Live Chat

Sorry for the inconvenience: 36 better ways to say it (by situation)

"Sorry for the inconvenience" sounds polite but often reads as a brush-off. Why, what a good apology actually contains, 36 alternatives by situation, and how to make better apologies the default for a support team.

9 min read
Sample data: paid social starts 32% of journeys but closes only 12%. Judged on last touch alone, it would look like the weakest paid channel.

Blog · Analytics

Multi-touch attribution: models compared on one customer journey

Multi-touch attribution shares the credit for a conversion across the touchpoints that led to it. Every common model applied to the same journey with numbers, how channel rankings change between models, what MTA cannot measure, and how to set it up.

8 min read

Changelog · September 2026

Compliance center: regional rules, presets and data-subject requests in one place

See everything we've shipped, release by release.

Updated continuously
FAQ

Questions, answered

How soon will I see data?

Usually within a minute of installing the script. The realtime view shows visitors as soon as the first pageview arrives.

Can TapCub replace Google Analytics or Baidu Tongji?

For most websites, yes: sources, pages, funnels, retention and realtime are all included, and bots are filtered out. You can run both side by side while you compare.

Will it slow down my website?

No. The core script is about 2 KB gzipped and loads asynchronously. Live chat and autocapture load only when you turn them on.

Do you use cookies?

Analytics doesn't set cookies or store identifiers in the browser — visitors are counted with a salted hash on the server. In most regions that means no cookie banner for analytics.

Can I see app and mini-program data together?

Yes. One project can connect a website, apps and mini-programs, and the same user is merged across platforms after login. App and mini-program sources are available from the Pro plan.

Do I need to install live chat separately?

No. Live chat runs on the same script as analytics. Turn it on in the console and the chat widget appears.

How long is my data kept?

It depends on your plan: 6 months on Free, 12 on Pro and 24 on VIP. Need longer? Enterprise retention is set by contract. See pricing.

Can TapCub be self-hosted?

Yes. The Enterprise edition can be deployed on your own servers or private cloud and is quoted separately. Learn about Enterprise.

Still have a question? Chat with us.This site runs TapCub's own live chat — ask anything and see the product at the same time. Open chat

See your data clearly. Find your growth.

Every click, backed by data. Install one line of code and see your first numbers in a minute.

Start free See a live demo

No credit card · Free plans for analytics and chat · Cookieless analytics