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Do I need a consent banner?

How the tier decides whether a banner is needed, what happens to EEA visitors without one, and how consent is passed to the script.

Privacy and security1 min readLast updated Oct 28, 2026TapCub teamPart of Cookieless analytics and consent

Short answer

It depends on where your visitors are and which tier you use, and this is not legal advice. Tiers 1 and 2 store no identifier in the browser, so many TapCub sites run tier 2 without a banner outside the EEA. EEA and UK visitors default to requiring consent.

Tier decides the answer

This is not legal advice. In practice:

  • Tier 1 and tier 2 store no identifier in the browser, which is the condition most regulators attach to the cookie-banner requirement. Many TapCub sites run tier 2 without a banner outside the EEA.
  • For EEA and UK visitors the default rule requires consent. If your site has no banner, those visitors are stored at tier 1 automatically: pageviews and events still count, but there is no returning-visitor recognition and no autocapture.
  • Tier 3 writes a device ID and therefore needs consent in most jurisdictions.

Passing consent to the script

Pass the analytics purpose from your banner to the script; the consent API is in the developer docs. Before consent is given the script queues events in memory by default and sends them once allowed.

You can switch the before-consent behavior from queue to drop in the compliance center.

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