Google Analytics migration Move from Google Analytics 4 without losing a week
Run TapCub beside GA4 for a week, compare definitions instead of raw totals, map your goals, then switch. UTM links and ad click IDs carry over untouched.
- Run both in parallel
- Humans counted without bots
- No cookie banner for analytics
A one-week parallel plan
Migrating analytics is about trust, not data transfer. Keep GA4 running and add TapCub beside it.
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1
Day 1 — install
Add the TapCub snippet next to your GA4 tag, or as a Custom HTML tag in Google Tag Manager. Remove nothing yet.
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2
Days 2–5 — compare
Open both tools daily and compare visitors, sessions and top pages. Write down the ratio, not the difference.
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3
Day 6 — map goals
Recreate only the goals your team reads weekly — usually fewer than ten. UTM links need no change.
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4
Day 7 — switch
Make TapCub the link people open. Keep the GA4 tag one more month as a fallback, then remove it.
index.html
<script defer src="https://static.pathclue.com/client.js" data-site="YOUR_SITE_KEY"></script>Copy the version with your real site key from Web analytics → Configuration → SDK code.
Why the numbers get cleaner
Four differences explain almost every gap between GA4 and TapCub.
Bots removed before counting
GA4 may count crawlers; TapCub separates them with five layers and 197+ rules, so visitor counts drop to humans.
No cookie for analytics
GA4 stores a client ID; TapCub counts a cookieless pseudonym, so analytics alone usually needs no banner.
UTM and click IDs carry over
utm_* parameters are read identically and 14 ad click IDs are classified automatically — nothing to re-tag.
Goals become events and funnels
Map page and event goals once; autocapture suggests the rest in the event inbox.
Google Analytics questions
Still have a question?
Chat with the team behind TapCub — we usually reply within a few hours on business days.
Can I run TapCub and GA4 at the same time?
Yes. The tags collect independently and do not interfere. A week of overlap is the safe way to migrate — see running alongside GA4.
Why does my visitor count differ from GA4?
Different definitions: bots, cookie vs cookieless identity, sessions and consent. Compare the trend, not the totals. Full explanation.
Can I import my GA4 history?
No tool imports it cleanly, because the definitions differ. Keep read access to GA4 and let TapCub build its own history. Why import is a trap.
Do my UTM links and goals carry over?
UTM links need no change. Recreate the goals you read weekly as page or event goals. Mapping goals.
Can I install through Google Tag Manager?
Yes — a Custom HTML tag on All Pages. See the GTM steps.
The detailed steps, and other platforms
The full install guide for this platform, plus the other places the same script goes.