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Can I install TapCub with Google Tag Manager?

The tag type, trigger and publish steps, plus what consent triggers and ad blockers mean for your numbers when the tag lives in GTM.

Getting started1 min readLast updated Oct 28, 2026TapCub teamPart of Install TapCub on your website

Short answer

Yes. Add the snippet as a Custom HTML tag that fires on all pages, publish the container, and TapCub tracks route changes on its own.

Create the tag

  1. Copy the snippet. Copy your snippet from Web analyticsConfigurationSDK code. It already contains your site key and looks like this:
    SDK code
    <script defer src="https://static.pathclue.com/client.js" data-site="YOUR_SITE_KEY"></script>
  2. In GTM, create a new tag of type Custom HTML. Paste the snippet unchanged. TapCub reads its settings from the data- attributes on the tag, so keep them.
  3. Set the trigger to All Pages. One trigger is enough. Do not add a History Change trigger: the script already sends a pageview when the URL changes, and a second copy would be ignored anyway.
  4. Preview, then publish. Check the tag fires in Preview mode, then submit and publish the container. Nothing reaches your live site until you publish.

If you attach the tag to a consent trigger, it only fires after a visitor accepts, so visitors who decline are not counted. TapCub’s default collection stores nothing in the browser; decide with your own legal advice whether it needs that gate.

Tags in GTM load after the container, so an extension that blocks GTM also blocks TapCub. Pasting the snippet directly into the page head, as in the HTML guide, avoids that dependency.

Confirm it works

After publishing, open the site in a normal browser window and watch Web analyticsRealtime. GTM Preview mode is a real visit, so it is counted too. If nothing appears, check that data is arriving.

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