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Glossary

What is a native app? Definition, pros, cons and comparison

A native app is built for one operating system with its own languages and SDKs. Native vs cross-platform vs hybrid vs web apps, pros and cons, and what it means for analytics.

Chen Yu Reviewed by Lucas Hayes Also called native application Last updated Nov 6, 2026 Glossary

Quick answer

A native app is a mobile application built for one specific operating system using its own languages, SDKs and UI components (Swift for iOS, Kotlin for Android), installed from an app store with full access to device features.

What is a native app?

A native app is a mobile application built specifically for one operating system, using that platform's own languages, SDKs and UI components: Swift or Objective-C with Apple's frameworks for iOS, Kotlin or Java with the Android SDK for Android. It is installed from an app store and runs directly on the device, with full access to hardware and system features such as the camera, sensors, notifications, background tasks and secure storage.

The alternatives are cross-platform apps (one codebase compiled or rendered for several platforms, such as Flutter or React Native), hybrid apps (web code inside a native shell) and web apps / PWAs (websites that behave like apps in the browser).

Native vs cross-platform vs hybrid vs web apps

NativeCross-platform (Flutter, React Native)Hybrid (web view in a shell)Web app / PWA
CodebaseOne per platformMostly sharedShared web codeOne web codebase
PerformanceHighestNear-native for most appsLower for complex UIDepends on browser
Device accessFullBroad, via pluginsLimited, via pluginsLimited by browser APIs
Look and feelPlatform-standardClose to native (React Native) or custom (Flutter)Web-likeWeb-like
DistributionApp storesApp storesApp storesURL; optional install
Cost to build and maintainHighestMediumLowerLowest

Advantages and disadvantages of native apps

Advantages: best performance and responsiveness; full use of platform features; consistent platform UI conventions; reliable offline and background behavior; earliest access to new OS features.

Disadvantages: two codebases and often two teams; features ship at different times on each platform; higher development and maintenance cost; store review for every update.

Analytics for native apps

Native apps report analytics through platform SDKs. Typical data: app starts (cold and hot), screen views, custom events, sessions, crashes, ANRs (Android), device model, OS version, app version and network type. Unlike websites, screen views are not automatic in every UI framework: UIKit view controllers and Android activities can be captured automatically, while SwiftUI, Jetpack Compose and fragments often need explicit screen calls.

Native apps in TapCub

TapCub has native SDKs for Android and iOS, plus Flutter, React Native and HarmonyOS. App reports cover active users, retention, engagement, stability (crashes, ANRs, cold start), versions and devices. See track screen views.

Related terms: SDK, device ID, mobile app analytics.

Sources

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Chen Yu

Technical Engineer

Focuses on tracking code, SDKs, and API integrations, with practical guidance on implementation checks and troubleshooting.

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What is an example of a native app?

An iOS app written in Swift with UIKit or SwiftUI, or an Android app written in Kotlin with Jetpack Compose.

Is Flutter native?

Flutter compiles to native code but draws its own UI; it is usually called cross-platform rather than native.

Are native apps better than web apps?

They perform better and access more device features, but cost more to build and maintain. The right choice depends on the product.

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