TapCub is live — analytics, insights and live chat, free on one platform

Matomo alternative A hosted Matomo alternative with nothing to maintain

Matomo gives you full ownership, self-hosted or in its cloud. If you would rather not run a server or buy heatmaps and behaviour as add-ons, TapCub is hosted, cookieless by default, and bundles behaviour analytics, an AI crawler ledger and live chat on one snippet.

  • Hosted — no server to run or patch
  • Behaviour and chat without add-ons
  • Cookieless by default
What you gain

What TapCub adds next to Matomo

Matomo is a thorough, self-ownable analytics suite. TapCub trades self-hosting for a hosted setup that bundles the extras.

Hosted, with nothing to maintain

No server to size, patch or back up. Matomo self-hosting gives you full control but also the operations work; Matomo Cloud removes that for a fee.

Behaviour and chat bundled

Funnels, retention, paths and live chat come with the plan. In Matomo, heatmaps, session recording and some features are paid plugins or cloud add-ons.

A ledger for bots and AI crawlers

Five layers of rules with 197+ signatures split humans from bots, and AI crawlers get their own ledger.

Cookieless by default

TapCub counts without cookies out of the box, so most sites need no analytics banner. Matomo can be configured cookieless, but it is a setting to manage.

Side by side

Matomo and TapCub on ten dimensions

Publicly documented traits as of October 2026. “~” means it depends on configuration, plugin or plan.

IncludedPartly / varies by vendorNot included

Matomo compared with TapCub on ten dimensions
TapCubMatomo *
SetupHosted — one snippetSelf-host or Matomo Cloud
Server to maintainNoneYes if self-hosted
Cookieless by defaultYesConfigurable
Humans vs bots split✓ 5-layer, 197+ signaturesBot list
AI crawler ledgerYesNo
Funnels & retention✓ Built inFunnels (paid in cloud)
Heatmaps / recordingsBehaviour analyticsPaid plugin / add-on
Live chat included✓ Same snippetNo
Open source / self-hostEnterprise self-host✓ On-premise
PricingPer site tier, from $9/moSelf-host free; cloud by hits

Matomo fits teams that want full data ownership and are happy to run or pay for the platform. TapCub fits teams that want the behaviour and chat bundled and hosted.

Comparison based on publicly documented Matomo features. Matomo can change its product at any time — check Matomo’s own documentation for current details. Last updated: October 2026.Matomo is a trademark of its respective owner. TapCub is not affiliated with, endorsed by or sponsored by Matomo. We use no Matomo logos or product screenshots.
Switching

Add TapCub beside Matomo

Install the snippet and compare for a week. Totals differ because TapCub counts humans only and splits bots out.

  1. 1

    Install the snippet

    Paste before or use a plugin. Leave Matomo running.

  2. 2

    Compare the trends

    Daily visitors should move together; totals differ because of bot and AI crawler filtering.

  3. 3

    Turn on funnels, retention and chat

    Confirm AI-suggested events from autocapture and enable chat when ready.

  4. 4

    Switch when ready

    Share the TapCub dashboard and retire the Matomo instance on your own schedule.

FAQ

Matomo vs TapCub questions

Still have a question?

Chat with the team behind TapCub — we usually reply within a few hours on business days.

Do I still need to run a server?

No. TapCub is hosted, so there is no server to size, patch or back up. Matomo self-hosting gives you full control but also that maintenance; Matomo Cloud removes it for a fee.

Can I self-host TapCub?

Self-hosting is available on TapCub Enterprise. If on-premise is a hard requirement today, Matomo’s open-source edition is worth weighing.

Are heatmaps and behaviour included?

Funnels, retention, paths and segments are built in; see behaviour analytics. In Matomo, several of these are paid plugins or cloud add-ons.

Will my numbers match Matomo?

Not exactly. TapCub filters bots and AI crawlers with five layers of rules and is cookieless by default, so totals are usually lower and cleaner.

How does pricing compare?

Matomo is free to self-host (you provide the server) or priced by hits in the cloud. TapCub is a hosted product from $9/mo with behaviour and chat included. See pricing.

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